Senior Content Marketing Manager

Norm • New York City, NY

2d • Hybrid

About The Position

Norm is seeking a Senior Content Marketing Manager to create distinctive, high-impact content that builds the company’s brand, advances its point of view, and helps clients understand the value of its products and services. The role works closely with executives and subject-matter experts to turn their expertise and perspectives into thought leadership and marketing materials for sophisticated audiences. It spans content strategy and concept development through writing, editing, production, and distribution, with a focus on strengthening Norm’s market position and supporting business priorities.

Norm builds AI-native professional services firms and the technology that powers them, with a mission to help expert professionals deliver better work at greater scale. Its shared agentic platform connects progress across teams and services. Founded in 2023, Norm brings together experts across engineering, research, product, design, and professional practice. Its legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management, and it also powers Norm Law, LLP, an affiliated AI-native law firm.

Norm prefers team members to be fluent in AI and expects candidates to demonstrate practical, hands-on AI use in their day-to-day work, including examples of tools, workflows, and outcomes. The position is hybrid in New York City, with an expectation of working in-office three to four days per week and no travel.

Requirements

• 5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field.
• Exceptional writing and editing skills, demonstrated by a portfolio of clear, compelling work for sophisticated or executive audiences.
• Track record of developing high-impact thought leadership and marketing materials across multiple formats and channels.
• Experience working directly with executives and subject-matter experts to develop original points of view and translate expertise into accessible content.
• Strong editorial judgment and ability to identify ideas, arguments, and stories likely to resonate with an audience.
• Experience independently shaping content strategy and leading complex projects from an ambiguous starting point through publication.
• Excellent project management skills, including managing multiple content initiatives, contributors, and deadlines simultaneously.
• Comfort engaging deeply with complex, technical, or highly regulated subject matter.
• Ability to combine strategic thinking with hands-on execution, from broad ideas to polished final products.
• Comfort with ambiguity and a bias for thoughtful action in a fast-paced, evolving environment.
• Practical, hands-on AI use in day-to-day work, with the ability to discuss specific tools, workflows, and outcomes.

Nice To Haves

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category.
• Experience writing for legal, compliance, risk, technology, or C-suite audiences.
• Experience creating research-driven reports, executive thought leadership, or original editorial franchises.
• Familiarity with content distribution, search, AEO, social media, email marketing, and audience development.
• Experience directing designers, video producers, agencies, freelancers, or other creative contributors.

Responsibilities

• Work with executives and subject-matter experts to develop differentiated perspectives on AI, law, regulation, and the future of work.
• Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content.
• Set editorial strategy by identifying relevant topics, narratives, and formats and establishing an editorial roadmap.
• Lead content from concept through publication, including research, interviews, outlining, drafting, editing, stakeholder reviews, production, and distribution.
• Partner with Brand, Communications, Product Marketing, GTM, and Norm Law to align content with Norm’s positioning, voice, and strategic priorities.
• Develop repeatable editorial franchises and content series that establish authority, support campaigns, and sustain engagement with target clients.
• Repurpose major content into channel-specific assets for social, email, events, campaigns, executive communications, and sales enablement.
• Manage editorial calendars, contributors, and internal stakeholders to deliver high-quality work on time.
• Measure content performance, gather qualitative feedback, and use audience insights to improve topics, formats, distribution, and impact.

Benefits

• 401(k) with employer match.
• Health, dental, and vision coverage.
• Unlimited paid time off.
• Free lunch in the office daily.
• Employee referral bonus program.
• Equity included.
• Financial support for relocation to New York City, if applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed