Senior Content Experience Manager - Cardiology

Boston Scientific • Arden Hills, MN

7d • $85,000 - $161,500 • Hybrid

About The Position

Boston Scientific is seeking a Senior Content Experience Manager who is passionate about creating innovative, compelling, and motivating customer-centric omnichannel content experiences that engage and motivate physicians and other healthcare professionals (HCPs).

The Senior Content Experience Manager will plan, develop, and execute physician-facing content and integrated omnichannel plans that support marketing and communications objectives. They will develop key audience insights and relevant communications for physicians that capture attention, build understanding, and accelerate adoption of key product offerings. The individual will serve as a core strategic partner to product marketing and collaborate heavily across clinical, sales, digital, and creative teams, to turn business and marketing goals into impactful and measurable brand and content strategies across various digital platforms.

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program. This is a role for a results-focused individual contributor who can lead strategic thinking and superb execution.

This is a hybrid work opportunity for candidates able to commute to our Arden Hills, MN office location at least three days per week.

Requirements

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 7+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment. Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required
• Understanding of brand management and principles
• Experience working with and managing agency and external vendor partners
• Ability to manage multiple stakeholders, programs and adapt to changing priorities
• Ability to travel 10+%

Nice To Haves

• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, and influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion

Responsibilities

• Lead the planning, development, and execution of fully integrated campaign and content experiences that support the Cardiac Rhythm Management and Diagnostics franchises (CRMDx).
• Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media.
• Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs.
• Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles.
• Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements.
• Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with digital teams to optimize content for distribution channels.
• Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital tactics, value stories, and sales tools.
• Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with CRMDx messaging architecture.
• Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms.
• Support the design and optimization of personalized, cross-channel provider journeys.
• Leverage CRM, marketing automation, analytics, and field insights to refine segmentation, triggers, and personalization.
• Partner with Digital Marketing, Marketing Operations, and IT to enable omnichannel capabilities, data flow, and platform enhancements.
• Advocate for customer-centric design, ensuring consistent messaging and value delivery across touchpoints.
• Drive cross-functional working groups to align campaign strategy and prioritization, secure approvals, and drive execution.
• Act as a bridge between Product Marketing, Clinical, Field Sales, Education, Digital, Creative, and external agencies.
• Manage agency partners and vendors to ensure high-quality, timely deliverables.
• Actively seek and share knowledge and best practices with team and cross-functional stakeholders; remain current on industry trends, capabilities, best practices, etc.
• Monitor campaign and content performance using dashboards, KPIs, and qualitative insights.
• Translate analytics into actionable recommendations to inform future program design and optimization.
• Implement test-and-learn strategies to drive continuous improvement in engagement, utilization, and content effectiveness.

Benefits

• The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role.
• Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.
• At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
• Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
• Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior