Senior Consumer Insights Consultant

Haypp Group US•Arlington, VA

7d•$125,000 - $135,000•Onsite

About The Position

Haypp Group is hiring a Senior Consumer Insights Consultant to join Haypp Insights, its in-house consumer insights division. The role supports leading brands in the nicotine category by using consumer research, data, and category expertise to inform decisions on areas such as product development, innovation, and brand positioning. The consultant will work with the company’s internal consumer panel and collaborate closely with clients and the global Insights team, including colleagues in Sweden. The position is based in Arlington, Virginia, and will help expand Haypp Insights’ offering in the US market. This is a full-time, permanent, hands-on role covering the entire research process. The consultant will design and script surveys, analyze data, identify strategic insights in consumer behavior, and turn findings into compelling stories, executive-level presentations, and recommendations for clients. The role reports directly to the Head of Consumer Insights in Sweden, with a dotted-line reporting relationship to the US Insights Director in Arlington, who oversees day-to-day management and prioritization. Haypp Group describes itself as an open-minded, fast-moving, growth-oriented organization with a Scandinavian-American workplace. It has around 280 team members across Europe and the US and values collaboration, innovation, inclusion, non-hierarchy, and initiative. The role offers exposure to a variety of research projects, clients, and business challenges, and the opportunity to take ownership of projects and help strengthen the company’s US insights presence.

Requirements

4–7+ years of experience in Consumer Insights, Market Research, or a similar field.
Solid experience independently managing quantitative research projects.
Experience designing and scripting surveys.
Strong analytical skills and the ability to draw meaningful conclusions from data.
Experience creating client-ready presentations and communicating findings effectively.
Strong project management skills and the ability to manage several projects simultaneously.
Excellent written and verbal communication skills.
A proactive mindset and the ability to work independently while collaborating across teams and time zones.

Nice To Haves

Experience working in a research agency, consultancy, or in-house insights function.
Experience presenting research findings to clients or senior stakeholders.
Familiarity with consumer-focused industries such as e-commerce, retail, FMCG/CPG, or other fast-moving consumer categories.
Experience with research and analytics tools such as SPSS, R, Python, Qualtrics, or similar platforms.
Intermediate to advanced data analytics capabilities, including proficiency in SQL, advanced Excel, data visualization tools such as Power BI or Tableau, and statistical analysis to query and interpret complex datasets, identify trends, develop actionable insights, and support data-driven decision-making.
Experience with advanced quantitative methodologies.

Responsibilities

Lead research projects end to end, from understanding client objectives through delivery of final reports.
Draft proposals and select appropriate research methodologies.
Design and script questionnaires and surveys.
Manage data collection and analyze research data.
Translate complex data into clear, actionable insights that guide client decision-making.
Build and maintain strong client relationships, meeting their needs and exceeding expectations.
Create client-ready and executive-level presentations and communicate findings effectively.
Collaborate with internal teams, including Legal, CRM, Customer Service, and Commercial Partnerships.
Continuously build and develop Haypp Group’s consumer insights offering.
Identify strategic insights in consumer behavior and turn findings into compelling stories and recommendations for clients.