Senior Brand Marketing Associate

Banza•New York, NY

5h•$82,000 - $100,000•Hybrid

About The Position

Banza reimagines comfort foods using chickpeas, aiming to inspire people to eat more nutritious and sustainable foods. As the #1 better-for-you pasta brand, Banza products are widely available and recognized for their innovation. This role is crucial in managing how Banza appears in the real world, including brand ambassador programs, events, packaging, and influencer partnerships. The position reports to the VP of Brand Marketing and offers a broad marketing experience.

Requirements

Exceptional project management skills with a hyper-organized approach.
Ability to manage multiple workstreams (four workstreams are energizing, not alarming).
Approximately 4-6 years of marketing experience, ideally in influencer, events, packaging, or brand marketing within a CPG food and beverage company.
Proven ability to elicit great work from external partners, including briefing designers, creators, or agencies and providing constructive feedback.
Clear writing and communication skills, with the ability to explain the 'why' behind decisions and create unambiguous briefs.
Self-starter mentality, proactive in chasing answers and following up.
Genuine interest in food and food culture.
Ability to work in a hybrid model, coming into the NYC office twice a week.

Responsibilities

Own the master calendar for packaging, influencer campaigns, ambassador activations, and events, ensuring all stakeholders are on track.
Build and maintain trackers, briefs, and intake processes with the help of external partners.
Triage competing requests from Sales, Product, Ops, and leadership, prioritizing tasks effectively.
Manage the end-to-end packaging process, from brief to QC and print-ready files.
Oversee the freelance designer bench, including selection, briefing, rate negotiation, timeline management, and quality control.
Conduct packaging and shelf audits to identify opportunities for in-store impact and present recommendations.
Manage the day-to-day relationship with the influencer consultancy and freelance partner, supporting strategy and brief development.
Ensure a consistent supply of strong user-generated content (UGC) for the paid social team.
Identify outdated strategies and propose new formats, platforms, and partners for influencer marketing.
Plan and execute all trade shows and events, managing booth logistics, collateral, staffing, and on-site execution.
Manage the booth agency and event vendors.
Oversee a demo agency and plan in-store demonstrations.
Manage a team of external ambassadors who build local superfan communities.
Track performance of events and ambassador programs, share learnings, and make recommendations for expansion or reduction.

Benefits

Equity in Banza
Annual Bonus
Medical, Dental, and Vision Insurance starting day 1 (Banza pays 80% of employee premiums and 70% for dependents)
One Medical Membership
Short Term Disability and Life Insurance
Flexible Spending Account / Health Savings Account
Commuter Benefits
401(k)
Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave through Sparrow
New Parents: 12 weeks of paid parental leave plus additional optional leave time, and 4 weeks of flexible return to work arrangements
Breast milk shipping service for traveling team members (Milk Stork)
Monthly fitness, internet, and phone stipends
Monthly lunch stipend
Annual education stipend
Home office set-up stipend
Unlimited Pasta, Rice & Mac
$500 annual stipend to purchase Banza products
Quarterly snack box for remote employees
Lively NYC office stocked with snacks and beverages
Quarterly in-person and remote events