Senior Brand Manager (SKS)

LG Electronics • Englewood Cliffs, NJ

11d • $140,000 - $180,000

About The Position

The Senior Brand Manager will lead brand strategy and integrated marketing execution for SKS and LG Pro Builder. The role oversees digital demand generation, CRM, SEO/AEO, website operations, lead development, agency and creative work, media campaigns, partner promotions, marketing budgets, vendor relationships, and campaign ROI measurement. It also supports Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Requirements

• Bachelor's degree in Marketing or a related field.
• At least 10 years of experience in marketing roles with a major consumer brand.
• Experience in product marketing, including product marketing communications and product management.
• Experience managing complex projects with national advertising agencies, external marketing teams, and distributor partners to maximize ROI and deliver brand strategy.
• Demonstrable decision-making skills and intuition to deliver impactful brand-building communications and insightful Voice of Consumer (VOC) messaging and positioning.
• Demonstrated success working effectively with sales teams.
• Budget and agency management experience, including PR, advertising, creative services, and production.
• Proven leadership and management skills, with effective oral, written, and interpersonal communication skills.
• Ability to remain highly engaged and cognizant of marketplace changes.
• Ability to build consensus and obtain organizational alignment for initiatives.

Nice To Haves

• A demonstrated track record of influencing priorities and motivating cross-functional partners to provide support.

Responsibilities

• Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder across digital, media, channel, experiential, and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Benefits

• No-cost employee premiums for eligible employees and dependents for medical, dental, vision, and prescription benefits.
• Automatic enrollment with immediate vesting of company matching contributions in a 401(k) Retirement Savings Plan, with several investment options.
• Paid Time Off program including company holidays and a combined bank of paid sick and vacation time.
• Performance-based short-term incentives, varying by role.
• Access to confidential mental health resources.
• Personal fitness goal incentives.
• Paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group-rate life and disability insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior