Senior Brand Manager

Good Culture • Austin, TX

12d • Remote

About The Position

Good Culture is seeking a Senior Brand Manager to drive growth of its core business and lead innovation from early concept through launch. Reporting to the Director of Brand Management, this role supports brand and product portfolio strategy, translates consumption data and consumer insights into strategic recommendations, and partners with cross-functional stakeholders and agencies to bring new products to market. This is a new role for a classically trained CPG brand manager who can shape strategy and manage programs while bringing big-company rigor to a fast-growing, mission-driven brand.

The role is remote in the U.S., within the Marketing department, and requires 15% travel. Good Culture makes cultured dairy products including pasture-raised cottage cheese, probiotic sour cream, cream cheese, and probiotic milk. Its mission is to reinvent the food system through real ingredients from trusted sources that promote good health and taste great.

Requirements

• 6–8 years of brand management experience.
• Experience across both base business and innovation, with a track record of successfully launching new products at scale.
• Hands-on stage-gate and innovation process experience, including leading projects with R&D from consumer insight and concept testing through launch; working technical understanding of product development.
• Strong consumer research and positioning skills.
• Fluency with SPINS and/or Nielsen data and the ability to turn numbers into a clear story and recommendation.
• Strong financial acumen, solid P&L knowledge, and experience tracking spend and ROI.
• Packaging development experience and working knowledge of food labeling and claims regulations.
• Ability to operate in both strategic and tactical settings, build plans, and own the details.
• Ability to work autonomously with a high degree of ownership and collaborate across teams.
• Strong attention to detail and organization, with the ability to manage multiple projects at once.
• Experience working successfully in a fully remote environment.

Nice To Haves

• Classically trained brand manager with a mix of experience at larger and emerging food or beverage brands.
• MBA.
• Refrigerated or perishable category experience; dairy experience is not required.

Responsibilities

• Support the development and execution of annual and long-range brand plans to grow distribution, velocity, and awareness while balancing core growth and innovation.
• Lead innovation from concept through commercialization and launch, partnering with R&D and cross-functional stakeholders on consumer insight, concept testing, product development, packaging, and go-to-market.
• Help design and implement scalable stage-gate and innovation processes and build and manage timelines for innovation projects.
• Analyze SPINS and/or Nielsen consumption data on velocity, distribution, share, and pricing, and turn insights into strategic recommendations for growth, renovation, and innovation.
• Monitor competitive activity and category trends to identify opportunities for the core range and innovation.
• Plan and lead consumer research, including concept and claims testing and review of consumer feedback through reviews, social media, and in-store visits.
• Partner with Sales from planning through launch, developing compelling sell-in stories and sales tools for the core range and new items.
• Lead packaging development and refreshes for core and new items, partnering with Regulatory, Quality, and R&D to ensure claims are clean, compliant, and substantiated.
• Support leadership in managing spend and tracking return on investment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed