Senior Brand Manager

Highland Electric Fleets • Beverly, MA

9d

About The Position

Highland Electric Fleets is seeking a strategic, story-driven Senior Brand Manager to lead the company's market presence. This role is responsible for Highland's content engine and integrated campaigns, including the activation of their LA28 Olympic & Paralympic sponsorship. The Senior Brand Manager will set the narrative, direct internal creative teams, agency partners, and external production crews, and manage the production and content calendar to ensure timely and on-message asset delivery. Beyond brand, this individual will drive the product narrative, translating Highland's offerings into clear positioning and messaging, and equipping sales teams with necessary collateral. The ideal candidate combines creative insight with a commercial focus, adept at transforming complex offerings into resonant stories for school districts, municipalities, fleet operators, and community stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 7+ years of brand, content, and/or product marketing experience
• Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships
• Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews
• Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes
• Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR
• Outstanding communication, project management, and stakeholder management skills
• Ability to synthesize complex information into compelling benefits, messaging, and presentations

Nice To Haves

• Demonstrated experience with sponsorship activation and major brand events preferred
• Experience in B2B or public sector marketing a plus

Responsibilities

• Own Highland's content engine end to end, from narrative and concept through production, launch, and repurposing across channels.
• Build and maintain the content calendar to drive an integrated message across channels.
• Partner with the Creative Director on video and photoshoots with Team USA athletes, and customer events & testimonials, owning planning, logistics, and execution.
• Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off.
• Manage the content library to support future activation and sales enablement.
• Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting, working closely with cross-functional teams to maximize consistency and impact.
• Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with both national and local audiences.
• Maximize the value of the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance.
• Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events.
• Serve as a steward of the Highland brand, holding a consistent voice, look, and experience across every channel and touchpoint.
• Bring Highland's established brand strategy to life through campaigns, content, and activation, sharpening how the story gets told.
• Partner with leadership on thought leadership and stakeholder advocacy moments that build Highland's reputation in a competitive, fast-moving market.
• Help drive Highland's product narrative translating our Electrification-as-a-Service offering and product capabilities into clear, differentiated positioning and messaging for priority audiences.
• Partner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes.
• Own the development of product-facing sales collateral (e.g. decks, one-pagers, and talk track) that help commercial teams engage district and municipal decision-makers.
• Track, analyze, and report on campaign effectiveness, adjusting as needed to meet and exceed KPIs.
• Translate performance data into clear recommendations that sharpen future brand and product marketing investments.

Benefits

• Competitive base salary and performance-based bonus program
• A supportive, highly collaborative, team-oriented environment
• Ability to work with bright, innovative, and forward-thinking colleagues
• Health, Vision, and Dental coverage for employees & their dependents
• Generous Paid Time Off
• 401(k) program and company match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior