Senior Brand Manager

Sourcewell • Staples, MN

5d • Remote

About The Position

The Senior Brand Manager plans and executes marketing and communications strategies that support Sourcewell’s mission and military support program. The role has substantial delegated authority from Marketing leadership to lead strategy for specified areas, including effective use of outsourced talent as needed to achieve organizational goals. Its focus includes brand management and revenue generation, maintaining a favorable public image, organizational communication, and promoting Sourcewell services.

The position manages brands and related activities, develops and delivers campaigns across media, contributes to brand plans and positioning, and interprets strategic marketing needs to recommend solutions. It coordinates market and competitor analysis, stakeholder engagement, collaborative relationships, vendors and subcontractors, marketing plans, project workstreams, and budgets. The role also supports marketing reviews and improvement efforts, develops its own capabilities, and stays current on technology, regulation, and industry best practices.

This is a remote, regular, full-time position with a scheduled 40-hour workweek. The employee may be asked to travel to Staples, Minnesota, for meetings, professional development, or team activities approximately three to four times per year, with advance notice. The annual salary range is $114,320–$142,900; this represents the minimum to midpoint of the grade, and salary may exceed the midpoint based on experience.

Requirements

• Bachelor’s degree in marketing, public relations, or communications, or a combination of post-secondary training, professional education, and related experience equivalent to four years.
• Six years of demonstrated industry experience.
• At least two years of demonstrated brand management experience.
• At least two years of experience developing and implementing a marketing plan, organizational communication strategy, and/or public relations strategy.
• At least two years of experience in strategic planning.

Nice To Haves

• Knowledge of and/or experience working with the defense sector.
• B2G or G2G marketing experience.
• Understanding of how military installations operate and acquire goods and services.
• Understanding of intergovernmental support agreements.

Responsibilities

• Manage brands and coordinate brand support activities, using brand tracking and performance analysis to inform future activities.
• Assist with brand positioning and contribute ideas to brand plans.
• Develop and deliver marketing campaigns across media to support the business plan.
• Develop and/or deliver plans for individual brands under guidance from senior colleagues.
• Coordinate processes to distinguish product or program positioning, analyze market trends, and study competitors.
• Interpret strategic marketing needs and identify solution recommendations for business-unit problems.
• Produce workstream or project plans, organize activities to meet project objectives, and comply with the organization’s project management framework.
• Identify stakeholders and respond to their needs, issues, and concerns to support communication of business information and decisions.
• Build collaborative relationships in complex settings, strengthen internal and external networks, facilitate collaboration, and foster partnerships across the value chain.
• Coordinate subcontractors and vendors, serving as their primary point of contact within established contracts to deliver advertising, promotion, and other marketing campaigns.
• Execute marketing plans for products, services, or specialty areas within established marketing systems.
• Support collection of data and participate in reviews of marketing activities to identify improvement opportunities.
• Plan and deliver small projects or workstreams using an appropriate project management methodology to help ensure intended outcomes are achieved.
• Deliver a budget for an organizational area or conduct complex analyses of budget progress in other areas.
• Develop professional capabilities through assessment and development planning, training, and coaching; gain or maintain relevant external professional accreditation.
• Maintain understanding of relevant technology, external regulation, and industry best practices through ongoing education, conferences, and specialist media.
• Perform other duties as assigned.

Benefits

• Paid volunteer time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior