Senior Brand Manager

ARTHUR SCHUMAN MASTER•Fairfield, NJ

4d•$130,000 - $165,000•Onsite

About The Position

The Senior Brand Manager for Schuman Brands will own the growth, profitability, and marketplace success of our flagship Cello® brand. Following a transformative brand repositioning, Cello is well-positioned to strengthen its leadership in the specialty cheese category, expand consumer reach, and drive continued business growth. This is an exciting opportunity for a strategic marketer to play a meaningful role in shaping the next chapter of an iconic brand.

Requirements

5+ years of consumer packaged goods marketing experience with P&L responsibility.
Bachelor's degree required; MBA preferred.
Demonstrated success leading innovation, commercialization, and new product launches.
Track record of leading successful brand growth initiatives, launches, or brand refreshes.
Experience developing and executing integrated marketing programs across shopper marketing, digital, social, media, and eCommerce channels.
Hands-on experience leveraging syndicated data sources such as Circana (IRI), NielsenIQ, and SPINS to analyze performance, identify opportunities, and inform business decisions.
Experience managing agency and external partner relationships.
Proficient in Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.

Nice To Haves

Experience in cheese, dairy, specialty foods, or adjacent consumer categories is a plus.
Proven ability to translate consumer, category, and market data into actionable business insights.
Strong financial acumen with experience managing budgets and linking marketing investments to business performance.
Strategic thinker with strong creative instincts and an appreciation for compelling brand storytelling and design.
Highly analytical, curious, and proactive problem solver with a results-oriented mindset.
Excellent project management skills with the ability to prioritize, manage complexity, and drive results.
Strong communication and interpersonal skills with the ability to influence and collaborate across functions and organizational levels.
Self-motivated team player who can work independently while building strong cross-functional partnerships.
Adaptable and agile, with the ability to thrive in a dynamic, fast-paced environment.

Responsibilities

Lead the growth and long-term success of the Cello® brand through impactful brand and category strategies.
Own brand P&L performance, balancing growth, profitability, and investment decisions to deliver business objectives.
Identify growth opportunities through consumer, category, and competitive insights, translating findings into actionable business recommendations.
Drive innovation and commercialization initiatives that support brand growth and business objectives.
Develop business forecasts and growth plans in partnership with Sales, Finance, Operations, and Consumer Insights teams.
Lead the development and execution of annual brand plans and integrated marketing programs that build brand equity and drive results.
Measure and optimize marketing performance to maximize effectiveness and return on investment.
Partner with Sales the teams to develop shopper marketing programs that drive category growth and retailer engagement.
Oversee owned brand channels, delivering engaging content and experiences that strengthen consumer connections.
Serve as a brand steward, ensuring a consistent and compelling brand experience across all touchpoints.
Develop compelling sales tools and brand resources that support customer-facing teams and strengthen brand storytelling.
Represent the brand with customers, retailers, and industry partners to build relationships and advance business goals.
Contribute to broader marketing initiatives and support key business priorities across the portfolio.