Senior Associate, Paid Social

dentsu•New York, NY

12d•$62,000 - $72,000•Hybrid

About The Position

Dentsu is seeking a Senior Associate, Paid Social to support the development, execution, optimization, and reporting of paid social campaigns. The role partners with internal teams and clients to ensure campaigns are delivered accurately, optimized effectively, and aligned with business objectives. The position is with the iProspect brand and is based in New York. Employees within commuting distance of a hub office are expected to work in person three days per week, with flexibility to attend an office as business needs require. The stated annual salary range is $62,000–$72,000, with placement based on factors including relevant experience, knowledge, and skills.

Requirements

Bachelor's degree.
At least 2 years of paid social media experience.
Experience structuring campaigns and providing updates on status, timing, and opportunities.
Hands-on experience managing campaigns across major paid social platforms, including Meta, Pinterest, Snapchat, and TikTok.
Experience with campaign setup, QA processes, client and team presentations, pacing, optimization, and performance reporting.
Strong analytical skills, including the ability to interpret data, share insights, and identify performance trends.
Solid Excel skills and experience working with large datasets.
Experience supporting budgets, updating budgets in-platform, and billing.
Strong organizational and project management skills, with the ability to manage multiple priorities.
Excellent written, verbal, and presentation skills, with professionalism, accountability, and ownership.
Strong attention to detail and commitment to accuracy, with the ability to work independently and collaborate effectively across teams.

Nice To Haves

Paid social media experience on a travel account.
Experience within an advertising agency environment.

Responsibilities

Support the planning, execution, and optimization of paid social campaigns against client goals and KPIs.
QA, monitor, and optimize campaigns across paid social platforms.
Create recurring reports, analyze campaign performance data, and provide actionable insights and recommendations.
Assist in developing media plans, performance reports, and campaign wrap-ups.
Monitor campaign pacing, support budget management, and update budgets in platforms to ensure efficient spend.
Communicate campaign performance, results, and recommendations to internal teams and clients.
Participate in client meetings and contribute to client presentations.
Collaborate with cross-functional channel teams to deliver integrated media strategies.
Build strong working relationships with clients and internal stakeholders.