Paid Social Senior Associate

PMG • Chicago, IL

4d

About The Position

PMG is hiring a Paid Social Senior Associate to shape and execute paid social campaigns for clients. The role works with strategists, creatives, data analysts, technologists, and platform partners to plan, launch, analyze, and optimize campaigns across social platforms. The associate will use PMG’s proprietary operating system, Alli, to streamline workflows, analyze performance, and contribute to ongoing platform enhancements. The position also takes ownership of project timelines and deliverables, supports client interactions with analysis and subject-matter expertise, and contributes to campaign recommendations and continuous improvement.

Requirements

• At least 3 years of experience in paid social strategy or a related field.
• A bachelor’s degree or equivalent experience.
• Intermediate expertise in paid social and content marketing to craft, execute, and optimize campaigns.
• Foundational knowledge of marketing metrics and marketing planning and analysis.
• Proficiency with social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn for campaign setup, trafficking, and management.
• Familiarity with Google Analytics, Microsoft Excel, and SQL for data analysis and performance insights.
• Strong organizational and collaboration skills for working with internal teams and external stakeholders.
• An analytical mindset and proactive approach to uncovering insights, testing strategies, and driving improvements.
• Curiosity and adaptability, with a commitment to continual learning and client success.
• People-focused leadership, including leading by example, fostering collaboration and innovation, and supporting professional growth.

Responsibilities

• Shape and execute paid social strategies aligned with client objectives, including budget allocation, media planning, reporting, and forecasting in partnership with cross-functional teams.
• Set up and traffic campaigns across Meta, TikTok, Pinterest, Snap, and LinkedIn, ensuring precise execution and adherence to best practices.
• Develop and implement testing frameworks, identify actionable insights, and translate data into clear recommendations for clients and internal stakeholders.
• Collaborate with PMG teams and platform partners to optimize campaign performance and provide real-time analysis and subject-matter expertise during client interactions.
• Use PMG’s proprietary technology, Alli, to streamline workflows, analyze performance data, uncover campaign insights, and contribute to ongoing enhancement of the platform.
• Manage project timelines and deliverables to ensure campaigns meet strategic goals and expectations.
• Bring a proactive mindset and enthusiasm to the team and the brands supported.

Benefits

• Eligibility for PMG’s annual performance-based bonus program, subject to applicable program terms.
• Learning and development programs, mentorship opportunities, and career advancement support.
• Generous time off.
• Paid parental leave.
• Retirement benefits, including employer contributions or matching where applicable.
• Fertility and family-building benefits for eligible employees and their spouses or partners.
• Medical, dental, and vision coverage.
• Optional pet insurance.
• Company-funded lifestyle spending account for eligible health and well-being expenses.
• Commuter benefits where available.
• Eight paid hours each year for volunteering.
• Enterprise AI tools and ongoing training.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior