Senior Director, Paid Social

Adelphi Group • Chicago, IL

2d • $120,000 - $230,000 • Hybrid

About The Position

Omnicom Media is seeking a Senior Director, Paid Social to provide strategic leadership and oversight for social teams and client programs. The role leads team members, establishes best practices and management frameworks, identifies training and development needs, supports client onboarding, and promotes integration with other functional teams. It also serves as a primary account contact for agency-wide social knowledge sharing and works to expand paid media services and advance long-range client strategy.

The Senior Director contributes to practice, product and service development, and partner relations. Responsibilities include developing innovative paid social strategies and processes; piloting and evaluating new approaches, channels, products and services; overseeing testing and sharing results; developing points of view; and identifying opportunities to integrate social with content, analytics and other media functions. The role also manages relationships with technology providers and social networks, evaluates providers, handles escalations, shares product and technology updates, and supports presentations, partner business reviews and certifications.

The position requires a collaborative, personable leader who communicates effectively, understands client businesses and market factors, improves account processes, and identifies opportunities such as beta tests and industry insights. The role partners with social, strategy and planning teams, reports to the Client Business Lead, and works with Digital Activation colleagues—including Search and Programmatic Video/Display—as well as media and marketing sciences teams. Employees are required to work in the office at least three days per week, subject to local law and any additional agency or manager direction.

Requirements

• Bachelor’s degree or relevant post-secondary education, training or equivalent experience.
• At least 10 years of business experience, including at least 5 years building and/or managing accounts in social marketing and/or interactive advertising.
• Proactive self-starter.
• General knowledge of direct and brand marketing principles and strategies.
• Deep understanding of the interactive marketing landscape.
• Polished presentation, communication and analytical skills.
• Strong organizational skills and ability to manage multiple projects at once.
• Online media sales and/or interactive advertising agency experience.
• Ability to build partnerships and manage and develop a cohesive team in a fast-paced environment.
• Analytical and creative abilities, with strong communication and interpersonal skills and experience building and managing a team.
• High levels of integrity, autonomy and self-motivation.
• Demonstrated ability to manage client relationships, including difficult client situations, toward optimal outcomes for the client and company.
• Ability to distinguish features from benefits and sell and deliver value.

Responsibilities

• Define and implement best practices across social teams.
• Manage and lead social team members on assigned client teams.
• Identify training and development needs for client and functional teams.
• Establish management frameworks that provide visibility into team performance against client goals and objectives.
• Consult with client teams on best practices and approaches to achieving client goals.
• Lead the hiring process for social team members alongside the Social Director.
• Oversee onboarding of new clients within the office location.
• Ensure integration with other functional teams and serve as the primary account contact for agency-wide social knowledge sharing.
• Determine how to increase and expand paid media services for clients.
• Lead innovation and long-range strategic planning, including identifying and testing new channels and products and sharing results.
• Help define social's role in overall media campaigns, including audience planning, optimization and measurement.
• Develop innovative paid social strategies, processes, frameworks and recommendations aligned with campaign and business objectives.
• Pilot new approaches with client teams and oversee testing, analysis and internal and external sharing of results.
• Develop points of view about new products and enhancements to existing social products and services.
• Identify and evaluate external channels and products, and recommend clients for testing them.
• Support marketing of existing social services and project-manage product and service development and testing.
• Identify products and services developed by client teams that may have agency-wide potential.
• Manage relationships with technology partners, evaluate providers, develop proposals for new providers, and update technology comparisons and RFIs.
• Escalate technology-related issues and ensure client teams receive updates about providers and technologies.
• Oversee social network product and engine enhancement updates, provider presentations, key partner QBRs and related certifications.
• Review account-management gaps and implement stronger processes.
• Ensure team members understand client businesses and market factors, and recommend adjustments or expansions to social programs.
• Foster cross-team collaboration and regularly bring client opportunities such as beta tests and industry insights.

Benefits

• Opportunity to grow the agency and yourself.
• Opportunity to collaborate with more than 4,000 colleagues in over 80 offices worldwide.
• Freedom to try new things and help grow the digital offering.
• A workplace that values employees' personal passions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior