Associate Director, Paid Social

DEPT®•Los Angeles, CA

11h•$115,000 - $125,000•Remote

About The Position

The Associate Director, Paid Social is a strategic paid media leader responsible for managing complex, full-funnel paid social programs from end to end. The role develops and executes advanced paid social strategies, builds and leads high-performing teams, and turns performance insights into client-ready recommendations and roadmaps. It combines analytical rigor, creative thinking, and a focus on performance excellence to support client success and agency growth. The role leads paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit, with a focus on client KPIs for mobile app user acquisition. It serves as the day-to-day Meta Ads contact for a large, complex client account and owns that account’s social roadmap. The Associate Director sets paid social processes and standards, prioritizes projects and tests, and guides teams and clients on recommendations, setup, and measurement. As a mentor and collaborative leader, this person oversees onboarding, delegation, and coaching, and helps create an inclusive, high-impact team environment. DEPT® describes itself as a Growth Invention company operating at the intersection of technology and marketing, with more than 4,000 specialists.

Requirements

At least 5 years of paid social advertising experience.
At least 2 years of management experience.
A track record of successfully scaling paid social programs for enterprise-level or highly complex clients.
Deep proficiency with Meta Ads Manager and the ability to communicate paid social goals, targets, and direct-response tactics to clients, including detailed operational guidance when needed.
Excellent organizational, strategic, and communication skills, including the ability to oversee multiple projects and teach optimization tasks to multiple team members.
Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture.
Proven ability to develop and execute strategic paid social plans aligned with client objectives and measurable business growth.
Strong problem-solving skills and adaptability in response to evolving platforms, market conditions, and client needs.

Nice To Haves

Prior experience driving strategy and execution for mobile app user acquisition campaigns across Meta Ads.
Strong knowledge of mobile measurement platform (MMP) attribution and iOS SKAN.

Responsibilities

Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit to drive client KPIs related to app user acquisition.
Serve as the day-to-day Meta Ads contact for a large, complex client account, aligning strategy recommendations and optimizations with client objectives.
Own the Meta Ads client’s social account roadmap and ensure tests align with client priorities, performance goals, creative strategy, and cross-channel initiatives.
Monitor paid social trends in the mobile space and communicate a consistent strategic narrative about their impact on client business goals.
Establish, enforce, and evolve paid social processes and best practices, including use of Asana, platform QA frameworks, and internal standards.
Prioritize projects and tests according to available resources through clear communication with team members and the client.
Act as the senior internal and client point person for test recommendations, setup, and measurement to ensure results are measurable and useful for performance growth.
Build, develop, and lead high-performing teams by overseeing onboarding, delegating effectively, coaching people managers, and fostering inclusive, collaborative team environments.
Coach and guide team members so they understand client priorities, business objectives, platform best practices, and creative testing frameworks.
Develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.