Senior Director, Paid Social

Adelphi Group•New York, NY

2d•$120,000 - $230,000•Hybrid

About The Position

Omnicom Media is seeking a Senior Director, Paid Social to provide strategic leadership and oversight for the social team. The role is responsible for developing thought leadership, representing the team internally and externally, and managing social programs to meet or exceed client goals. The Senior Director owns team education and execution, develops strategy through structured planning, and strengthens client value through effective campaign management. The position leads social team members across client teams, establishes best practices and management frameworks, identifies training needs, consults with teams, supports hiring and client onboarding, and ensures integration with other functions. It also drives client growth and long-range planning, shapes social’s role in broader media campaigns, and contributes to agency practice, product and service development, and partner relations. The Senior Director identifies and tests new channels, products, processes, and strategies; oversees testing and evaluation; develops points of view; and shares results and knowledge across the organization and externally. The role serves as a key contact for technology partners and social networks, evaluates providers, manages escalations, and ensures teams are informed about platform products, enhancements, and certifications. The successful candidate is a collaborative, process-oriented leader who communicates effectively, builds partnerships, understands client businesses and market factors, and identifies opportunities such as beta tests and industry insights. The role reports to the Client Business Lead and partners with social team members, strategy and planning teams, Digital Activation teams, and broader media and marketing sciences teams. Omnicom’s policy requires employees to work in the office at least three days per week, subject to local law and any additional agency or manager direction.

Requirements

Bachelor’s degree, relevant post-secondary education, training, or equivalent experience.
10+ years of business experience, including 5+ years building and/or managing accounts in social marketing and/or interactive advertising.
Proactive self-starter.
General knowledge of direct and brand marketing principles and strategies.
Deep understanding of the interactive marketing landscape.
Polished presentation, communication, and analytical skills.
Strong organizational skills and ability to manage multiple projects at once.
Online media sales and/or interactive advertising agency experience.
Ability to build partnerships and manage and develop a cohesive team in a fast-paced environment.
Analytical and creative thinking, with strong communication and interpersonal skills and experience building and managing a team.
High levels of integrity, autonomy, and self-motivation.
Demonstrated ability to manage client relationships, including handling difficult client situations to achieve optimal outcomes for the client and company.
Ability to distinguish features from benefits and sell and deliver value.
Ability to collaborate, communicate empathetically, assume leadership, and drive action in a collaborative setting.

Responsibilities

Define and implement best practices across social teams.
Lead and manage social team members on assigned client teams.
Identify training and development needs for client teams and the broader functional team.
Establish management frameworks that provide visibility into team performance against client goals and objectives.
Consult with client teams to ensure best practices are applied and develop approaches to achieving client goals.
Lead the hiring process for social team members alongside the Social Director.
Oversee onboarding of new clients within the office location.
Ensure integration with other functional teams and serve as the primary account contact with the Center of Excellence for agency-wide social knowledge sharing.
Determine ways to increase and expand paid media services for clients.
Lead innovation and long-range strategic planning for clients, including identifying and testing new channels and products and sharing results.
Help define social’s role in overall media campaigns, including audience planning, optimization, and measurement.
Develop new processes, strategies, and frameworks and recommend innovative paid social strategies aligned with campaign and business objectives.
Pilot new approaches with client teams and oversee testing approaches, results analysis, and internal and external sharing.
Develop points of view about new products and enhancements to existing social products and services.
Identify and evaluate new external channels and products and recommend clients for testing.
Support product marketing for existing social services and project-manage product and service development and testing.
Identify products and services developed by client teams that may have potential for agency-wide use.
Act as the main contact for technology partners on competitive matters and campaign management; evaluate providers, propose new providers, maintain technology comparisons, and escalate technology issues.
Keep client teams informed about new technology providers, technology updates, social network products, and platform enhancements.
Oversee provider presentations and quarterly business reviews with key platform partners, and coordinate related certifications with the training lead.
Review gaps in account management processes and implement stronger processes.
Ensure team members understand clients’ businesses and market factors, and recommend social program expansions or adjustments.
Foster collaboration with other Paid Social leads and regularly identify client opportunities such as beta tests and industry insights.