Director, Paid Social

Adelphi Group•New York, NY

1d•$150,000 - $160,000•Hybrid

About The Position

Omnicom Media is seeking a Director, Paid Social to lead the Social function across a book of clients and help lead the function within the region. The Director develops paid media strategy, supports client business growth through additional Social channels, and ensures execution meets or exceeds client expectations. This role manages Associate Directors and oversees account team members, guiding individual and collective development while remaining accountable for the plan and escalating concerns to upper management when needed. The Director leads Social team operations, including resource planning, hiring, training, onboarding, process development, and collaboration with other functional teams. The role also helps expand paid media services, evaluates and tests new channels and products, supports business development pitches, and contributes to agency-wide practice, product and service development, and partner relations. Responsibilities include developing and sharing innovation and testing practices, managing relationships with technology providers and social networks, and serving as an escalation point and subject matter expert. The successful candidate is a collaborative, persuasive leader who can guide paid social planning throughout the funnel, communicate strategy clearly, and sell creative media solutions to clients and agency partners. The role reports to the Client Business Lead and partners with Social, strategy and planning, Digital Activation, media, and marketing sciences teams. Employees are required to work in the office at least three days per week, subject to agency or manager direction.

Requirements

Bachelor's degree or relevant post-secondary education, training, or equivalent experience.
At least 7 years of business experience, including at least 5 years building and/or managing accounts in social marketing and/or interactive advertising.
Proactive self-starter.
General knowledge of direct and brand marketing principles and strategies.
Deep understanding of the interactive marketing landscape.
Polished presentation, communication, and analytical skills.
Strong organizational skills and ability to manage multiple projects simultaneously.
Online media sales and/or interactive advertising agency experience.
Ability to distinguish features from benefits and sell and deliver value.
Ability to lead collaboratively, communicate effectively, and partner empathetically with others.

Responsibilities

Determine how to use Social resources efficiently and succession plan for resources.
Manage and lead Social team members on assigned client teams.
Identify training and development needs and build and implement training materials for client and functional teams.
Develop processes, methodologies, best practices, and frameworks, and ensure teams use them.
Consult with client teams on best practices and approaches to achieving client goals.
Lead hiring for Social team members and oversee onboarding of new clients within the office location.
Ensure integration with other functional teams and act as the primary account contact for the agency's Center of Excellence for Social knowledge sharing.
Identify ways to increase and expand paid media services for clients.
Identify and test new channels and products, share results, and align Social strategy with clients' business goals and merchandise impact.
Support business development pitches by developing and presenting recommendations and guiding junior team members.
Develop and pilot new processes, strategies, frameworks, optimization approaches, and testing practices; capture and share learnings.
Oversee client-team testing approaches, analysis of results, and internal and external communication of findings.
Lead development of points of view on new Social products and enhancements to existing products and services.
Evaluate new external channels and products and recommend clients for testing.
Support marketing of existing Social services, project-manage product and service development and testing, and assess client-team offerings for agency-wide potential.
Manage technology-partner relationships, evaluate providers, develop proposals, maintain technology comparisons, and escalate technology issues.
Keep client teams informed about technology providers and updates, and serve as a subject matter expert for teams, new business, and sister agencies.
Manage relationships with social networks, escalate engine issues, share product and platform updates, coordinate provider presentations and partner business reviews, and coordinate related certifications.
Partner with Social, strategy and planning, Digital Activation, media, and marketing sciences teams to advance client business goals.