Director, Paid Social

WPP Media•Los Angeles, CA

2d•Hybrid

About The Position

The Director, Paid Social is accountable for day-to-day Paid Social operations and serves as the main point of contact on an account. The role provides strategic direction and leadership within the digital group to develop effective and innovative communication plans, and manages the career paths of supporting Paid Social team members. The Director formulates Paid Social strategy aligned with client objectives, leads integration of social efforts, and develops business-building recommendations. They guide Associates and Managers in defining paid social’s role in the media mix and creating tactical strategies and media plans. The role also evaluates team performance, improves operational methodologies, coordinates work across disciplines and partners, supports regional offices where applicable, and keeps senior management informed about client opportunities, risks, and business health. This position is hybrid, with teams in the office around four days a week. WPP Media describes an inclusive, open, and supportive environment and offers a comprehensive benefits package. The listed U.S. base salary range is $100,000–$230,000.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 7 years of experience planning and buying across platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
Experience with CMS platforms, third-party API technology, and native user interfaces such as Facebook Power Editor.
Significant client-facing and relationship-management experience.
Prior experience managing a team, including training and developing junior members and serving as a coach and mentor.
Passion demonstrated through appropriate participation in team, agency, and industry initiatives.

Nice To Haves

Prior experience in an agency environment is highly desired.

Responsibilities

Formulate Paid Social strategy for client businesses and ensure recommendations and decisions align with client objectives and strategies.
Lead the integration of social efforts and present innovative, business-building social recommendations.
Lead Associates and/or Managers in strategic thinking about paid social’s role within the media mix and in defining tactical social strategies and media plans.
Evaluate the performance of Associates and/or Managers accurately, objectively, and constructively.
Facilitate the development and documentation of standard methodologies to improve operational efficiencies within the team and group.
Coordinate the work of disciplines, industry groups, and media partners, and assist with integration of other client and GroupM agencies.
Provide support to regional offices and/or partners, where applicable.
Keep senior management apprised of key client opportunities, potential risks, and other matters affecting business health.
Manage supporting staff career paths and help train, develop, coach, and mentor junior team members.