Director, Paid Social

WPP Media•Los Angeles, CA

3d•$100,000 - $230,000•Hybrid

About The Position

The Director, Paid Social is accountable for day-to-day Paid Social operations and serves as the main point of contact for an account. The role provides strategic direction and leadership within the digital group to develop effective and innovative communication plans, while managing the career paths of supporting Paid Social team members. The Director formulates client-focused Paid Social strategies, leads integration of social efforts, and guides Associates and Managers in shaping social media’s role in the media mix and developing tactical strategies and plans. The role also evaluates team performance, improves operational efficiencies, coordinates with internal disciplines and external media partners, supports regional offices where applicable, and keeps senior management informed about client opportunities and business risks.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
7+ years of experience planning and buying across platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
Experience with CMS platforms, third-party API technology, and native user interfaces such as Facebook Power Editor.
Significant client-facing and relationship management experience.
Prior experience managing a team, including training and growing junior members and serving as a coach and mentor.
Passion demonstrated through appropriate participation in team, agency, and industry initiatives.

Nice To Haves

Prior experience in an agency environment is highly desired.

Responsibilities

Formulate Paid Social strategies for client businesses and ensure recommendations and decisions align with client objectives and strategies.
Lead the integration of social efforts and present innovative, business-building social recommendations.
Guide Associates and Managers in evaluating paid social’s role within the media mix and developing tactical social strategies and media plans.
Evaluate the performance of Associates and Managers accurately, objectively, and constructively.
Facilitate the development and documentation of standard methodologies to improve operational efficiencies within the team and group.
Coordinate work across disciplines, industry groups, and media partners, and assist with integration of other client and GroupM agencies.
Support regional offices and partners, where applicable.
Keep senior management informed about key client opportunities, potential risks, and other factors affecting business health.
Manage the career paths of supporting Paid Social team members.
Train, develop, coach, and mentor junior team members.