Associate Director, Paid Social

WPP Media•Los Angeles, CA

1d•$75,000 - $180,000•Hybrid

About The Position

The Associate Director, Biddable Media leads the strategic development, activation, and optimization of cross-channel biddable media programs, with a primary focus on Paid Social and Programmatic. The role serves as the senior day-to-day client lead, driving integrated media strategies that deliver measurable business outcomes and ensuring operational excellence across campaign planning, execution, and performance. It identifies opportunities in audience targeting, automation, platform capabilities, and emerging technologies to improve campaign effectiveness, and mentors team members while fostering collaboration across media, analytics, strategy, and creative disciplines.

Requirements

At least 5 years of experience planning and buying across platforms such as Meta, X, TikTok, Snapchat, Pinterest, YouTube, DV360, TTD, and Amazon.
Significant client-facing and relationship-management experience.
Prior experience managing a team, training and developing junior team members, and serving as a coach and mentor.

Nice To Haves

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
Experience with CMS platforms, third-party API technology, and native user interfaces such as Facebook Power Editor.
Prior experience in an agency environment.
Participation in team, agency, and industry initiatives.

Responsibilities

Develop Paid Social and Programmatic strategies aligned with client business objectives, using audience insights, data, and platform innovation to drive performance.
Serve as the primary client point of contact for biddable media activations, providing strategic recommendations, performance insights, and proactive optimization opportunities.
Drive integrated planning across Paid Social, Programmatic Display, Video, CTV, Native, Audio, and emerging digital channels.
Partner with analytics and measurement teams to establish KPIs, evaluate campaign performance, and turn findings into actionable business recommendations.
Lead testing, learning, and innovation initiatives across platforms, including advanced audience strategies, automation, AI-driven optimization, incrementality testing, and emerging ad products.
Lead Associate Directors, Managers, and Associates in developing strategic, data-driven media plans and activation frameworks.
Oversee campaign execution, pacing, optimization, quality assurance, and budget management across Paid Social and Programmatic investments.
Collaborate with media partners, ad technology platforms, publishers, and internal stakeholders to unlock capabilities and drive competitive advantage for clients.
Develop and implement best practices, governance processes, and operational efficiencies to improve campaign effectiveness, scalability, and team productivity.
Support integration with strategy, investment, analytics, commerce, and creative teams to deliver holistic media solutions.
Coach and mentor team members to support career growth, technical expertise, and client management skills.
Keep senior leadership informed about client opportunities, performance trends, marketplace developments, potential risks, and strategic recommendations affecting business growth.