Associate Director, Paid Social

DEPT®

1d • $96,000 - $135,000 • Remote

About The Position

DEPT is seeking a strategic paid media leader to manage complex, full-funnel paid social programs from end to end. The Associate Director will develop and execute advanced paid social strategies, lead high-performing teams, and turn performance insights into clear roadmaps and client-ready narratives. The role combines analytical rigor, creative thinking, and a focus on performance excellence to drive client success and sustainable agency growth.

The Associate Director will mentor and develop team members through coaching, guidance, onboarding, and training on client priorities, business objectives, platform best practices, and creative testing frameworks. The role sets standards for paid social excellence, profitability, strategic thinking, and consistent results. DEPT is remote-first and seeks a candidate in the Pacific or Mountain time zone to align with team and client schedules.

Requirements

• At least 5 years of paid social advertising experience.
• At least 2 years of management experience.
• Track record of scaling paid social programs for enterprise-level or highly complex clients.
• Deep proficiency in Meta Ads Manager and ability to communicate paid social goals, targets, and direct-response tactics to clients, including detailed operational discussions when needed.
• Experience planning, launching, and optimizing full-funnel paid social campaigns, including setting up and analyzing brand lift studies.
• Excellent organizational, strategic, and communication skills, including the ability to oversee several projects and teach optimization tasks to multiple team members.
• Ability to foster a collaborative, inclusive, and high-performing team culture.
• Ability to develop and execute strategic paid social plans aligned with client objectives and measurable business growth.
• Strong problem-solving skills and adaptability in response to changing platforms, market conditions, and client needs.
• Located in the Pacific or Mountain time zone.

Nice To Haves

• Experience launching new channels and building accounts from scratch, including setup, testing, and scaling to meet performance goals.
• Hands-on experience planning, launching, and optimizing paid social campaigns on emerging platforms such as Reddit and X.

Responsibilities

• Lead channel-specific paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit to drive client KPI growth.
• Serve as the day-to-day Meta Ads contact for a large, complex client account, aligning strategic recommendations and optimizations with client objectives.
• Own the Meta Ads account roadmap and ensure tests align with client priorities, performance goals, creative strategy, and cross-channel initiatives.
• Track paid social trends and explain their relevance to client business goals through a consistent strategic narrative.
• Establish, enforce, and evolve paid social processes and best practices, including consistent use of Asana, platform QA frameworks, and internal standards.
• Prioritize projects and tests according to available resources through clear communication with team members and the client.
• Act as the senior internal and client point person for test recommendations, setup, and measurement, ensuring results are measurable and applicable to performance growth.
• Build, develop, and lead high-performing teams by overseeing onboarding, delegating effectively, coaching people managers, and fostering inclusive, collaborative team environments.
• Coach and guide team members, including helping them learn client priorities, business objectives, platform best practices, and creative testing frameworks.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed