Director, Paid Social

Code3

17h • $134,500 - $160,000 • Remote

About The Position

The Paid Social Director leads paid social strategy, client performance, and team development across a portfolio of eCommerce brands. The role requires deep performance marketing and eCommerce expertise, with the ability to turn complex business challenges into actionable strategies that drive measurable growth. The Director serves as a trusted advisor to senior client stakeholders, brings technical depth to diagnosing performance, and helps elevate the quality of work across Code3’s Paid Social practice. Hands-on experience using social platform interfaces is required.

This leader develops managers, sets standards for accountability and execution, and fosters curiosity, knowledge sharing, and continuous improvement. The role also champions innovation and creative effectiveness, translating new platform capabilities, consumer trends, and measurement advances into opportunities for clients and the agency.

Code3 is an integrated marketing agency serving digital disruptors and Fortune 500 leaders. It describes its workplace as remote-first and offers a competitive rewards package, growth opportunities, and a collaborative, inclusive culture. The position offers a company- and client-success-based bonus; eligibility and details are discussed during recruitment. The stated base salary range is $134,500–$160,000 USD, determined in part by experience and geographic location.

Requirements

• At least 8 years of paid social experience, including significant agency experience leading strategy and performance for eCommerce brands.
• Extensive eCommerce expertise and a proven track record driving profitable growth for DTC and retail brands.
• Deep understanding of customer acquisition, ROAS, CAC, LTV, conversion optimization, and full-funnel measurement.
• Advanced hands-on expertise across major paid social platforms, particularly Meta and TikTok.
• Proven experience managing and developing teams, holding direct reports accountable, addressing performance challenges, and elevating strategic and operational quality.
• Ability to independently audit accounts, diagnose performance trends, develop actionable optimization strategies, and connect media performance to broader eCommerce business outcomes.
• Exceptional written, verbal, and presentation skills, including experience building trusted relationships with senior client stakeholders and navigating high-pressure situations.
• Strong understanding of creative strategy, testing methodologies, attribution, incrementality, and performance measurement, with ability to turn complex data into strategic recommendations.
• Advanced Excel skills; pivot tables are required.
• Hands-on experience within social platform interfaces is required.

Nice To Haves

• Strong working knowledge of Pinterest, Snapchat, YouTube, Reddit, and emerging paid social platforms.
• Experience with eCommerce analytics and attribution platforms such as GA4, Northbeam, or Triple Whale.
• Relevant platform certifications.

Responsibilities

• Lead paid social strategy, performance, and client health across a portfolio of eCommerce brands, including full-funnel media planning, creative strategy, testing, measurement, and long-term account growth.
• Advise senior client stakeholders, lead executive-level conversations, navigate complex challenges, and provide clear, data-backed recommendations.
• Diagnose performance challenges, pressure-test account strategies, identify optimization opportunities, and guide teams toward stronger results across major paid social platforms.
• Lead, mentor, and develop managers and teams; set expectations, drive accountability, address performance gaps, and promote ownership, curiosity, and continuous learning.
• Establish and scale best practices for campaign execution, budget management, strategic planning, reporting, and client communication.
• Identify risks and improve operational efficiency across teams.
• Translate emerging platform capabilities, consumer trends, and measurement advancements into actionable opportunities for clients and the agency.
• Champion innovation, creative effectiveness, and thought leadership.

Benefits

• Company- and client-success-based bonus; eligibility and details discussed during recruitment.
• Remote-first workplace designed to support flexibility and connection.
• Medical, dental, and vision benefits.
• Retirement program.
• Parental leave and return-to-work program.
• Flexible Time Off.
• Sabbatical opportunities.
• Paid holidays.
• Quarterly Company “Recharge” Days.
• December holiday closure.
• Ongoing learning and development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed