Associate Director, Paid Social
About The Position
Paid Media Associate Directors own the advertising function for their book of clients. The role includes developing overall paid media strategy, helping grow clients’ businesses through additional advertising channels, and ensuring team execution meets and exceeds client expectations. The position leads advertising team members and supports client and agency growth through strategy, process development, business development, and collaboration with media partners. Omnicom policy requires employees, to the extent permissible by local law, to work in the office at least three days a week unless their agency or manager directs additional in-office days. Omnicom states its commitment to hiring and developing exceptional talent and building inclusive teams.
Requirements
- Bachelor’s degree in marketing, advertising, or communications.
- At least 5 years of work experience managing accounts focused on delivering and optimizing social/search marketing and/or other interactive advertising campaigns.
- Advanced knowledge of direct marketing principles and strategies.
- Polished presentation, communication, and listening skills.
Responsibilities
- Effectively manage and lead advertising team members on assigned client teams.
- Identify training and development needs for client teams and the broader functional team.
- Develop processes, methodologies, best practices, and frameworks for client teams and the broader functional team, and help ensure they are used.
- Consult with client teams as needed to support best practices and brainstorm approaches to achieving client goals.
- Lead hiring for advertising team members on the assigned client team.
- Oversee onboarding of new clients within the office location.
- Ensure integration with other functional teams.
- Determine how to increase and expand paid media services for clients.
- Help identify and test new channels and products, highlighting results and sharing them across the organization and externally.
- Ensure advertising strategy aligns with clients’ overall business goals.
- Help the business development team develop and present pitches, providing oversight and guidance to junior team members involved in the process.
- Serve as the main point of contact for search engine partners.
- Oversee terms and conditions, insertion orders, legal review, and team communication.
- Serve as the escalation point for engine-related issues.
- Manage logins and ensure compliance.
- Ensure client teams are informed about new products and engine enhancements.
- Coordinate provider presentations for the advertising team or broader agency.
- Coordinate quarterly business reviews with key engine partners.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
