16175-Associate Director, Paid Social

Adelphi Group•New York, NY

3d•$120,000 - $130,000•Hybrid

About The Position

The Associate Director, Paid Social is a strategic contributor who provides social thought leadership, data-driven recommendations, and oversight of social buyers supporting complex clients or multiple lines of business. The role applies paid social expertise to clients’ businesses, strengthens client relationships, drives results, and keeps clients informed about developments in the social industry. The Associate Director drives paid social processes across teams and clients, ensuring strategies are integrated with other disciplines and that teams work together to support client business goals. This position oversees campaign strategy and execution, provides subject-matter expertise on paid social opportunities, and contributes to strategic media planning. It also carries budget and billing accountability, quality assurance of campaign builds, and oversight of task management and team collaboration. The role directly manages and develops team members, including Managers, Senior Associates, and Associates, and helps maintain a positive, effective working environment. The position offers a salary range of $120,000–$130,000. Omnicom policy requires employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager. The employer states that reasonable accommodations may be provided to enable individuals with disabilities to perform essential job functions.

Requirements

Substantial experience in account management, planning, and/or performance media.
Very strong experience developing robust, creative, and innovative paid social, native advertising, or content marketing programs in excess of $1 million annually.
Strong understanding of cross-channel planning and coordination of digital and offline media efforts.
Extensive experience writing and presenting relevant information.
Understanding of marketing and communications processes and the ability to execute streamlined processes across clients, media partners, and other agencies.
Demonstrated ability to grow junior talent and develop team skills and careers.
Knowledge of all social platforms, including platform buying and reporting skills sufficient to perform quality assurance and train teams.

Nice To Haves

Agency experience.

Responsibilities

Understand client goals and business needs and act as a strategic partner by providing insightful, innovative, data-driven paid social recommendations.
Recommend media budget allocations and manage partner endeavors, negotiate deals, or ensure agency rates are applied.
Oversee social campaigns to ensure excellent execution, implementation of best practices, and channel innovation.
Advise clients and internal stakeholders on new paid social opportunities, translating industry concepts and terminology into understandable guidance.
Evolve team processes and coordinate paid social strategy with other channel disciplines; participate in strategic media planning and execution.
Identify, manage, and resolve conflicts and problems before they escalate.
Ensure billing and budget accuracy, troubleshoot issues, and escalate when necessary.
Advise, counsel, train, motivate, and support the career development of Managers, Senior Associates, and Associates.
Oversee Asana for task management and team collaboration.
Quality-assure initial campaign builds, including tracking, budgets, audiences, creative assets, and timing.
Monitor client budgets to ensure plans do not exceed Media Authorizations and report budget plans and commissions to internal finance teams.
Manage Managers, Senior Associates, and Associates according to team structure; support new Managers in providing actionable feedback, setting goals, and identifying growth opportunities.
Provide mentorship and client-management guidance and foster a positive working environment.
Share industry best practices and practical efficiencies with the team.
Delegate and manage workload fairly while supporting team members’ growth opportunities.
Provide input on promotions, oversee performance improvement and on-track plans, and keep department leads informed of wins and watchouts.