Associate Director, Paid Social

Adelphi Group•New York, NY

1d•$120,000 - $130,000•Hybrid

About The Position

The Associate Director, Paid Social is a strategic contributor who provides social thought leadership and strategic, data-driven recommendations while managing social buyers across complex clients or multiple lines of business. The role strengthens client relationships by applying paid social expertise to business goals, driving results, and keeping clients informed about developments in the social industry. It drives paid social processes across teams and clients, integrates recommendations and strategy with other disciplines, and ensures the social team works together to support the business. The position oversees paid social campaigns from strategy through execution, including media budget recommendations, partner negotiations, campaign quality assurance, billing accuracy, financial reporting, and collaboration through Asana. It serves as a subject-matter expert for clients and internal stakeholders and participates in strategic media planning and execution. The Associate Director also manages and develops team members, provides mentorship and career guidance, delegates work, supports performance processes, and promotes a positive and fair working environment. Omnicom’s stated policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

Substantial experience in account management, planning, and/or performance media.
Very strong experience developing robust, creative, and innovative paid social, native advertising, or content marketing programs exceeding $1 million annually.
Strong understanding of cross-channel planning and coordination of digital and offline media efforts.
Extensive experience writing and presenting relevant information.
Understanding of marketing and communications processes and the ability to execute streamlined processes across clients, media partners, and other agencies.
Demonstrated ability to develop junior talent and team skills and careers.
Knowledge of all social platforms, including platform buying and reporting at a level sufficient to perform quality assurance and train teams.

Nice To Haves

Agency experience.

Responsibilities

Understand client goals and business needs and provide insightful, innovative, data-driven paid social recommendations.
Recommend media budget allocation and manage partner initiatives, negotiate deals, or ensure agency rates are applied.
Oversee social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
Advise on paid social opportunities as the subject-matter expert, translating industry concepts for clients and internal stakeholders.
Evolve team processes and align paid social strategy with other channel disciplines in support of clients.
Participate in strategic media planning and execution.
Identify, manage, and resolve problems and conflicts before they escalate.
Ensure billing and budget accuracy, troubleshoot issues, and escalate as needed.
Advise, counsel, train, motivate, and support the career development of Managers, Senior Associates, and Associates.
Oversee Asana for task management and team collaboration.
Perform quality assurance on initial campaign builds, checking tracking, budgets, audiences, creative, and timing.
Monitor client budgets to ensure plans remain within Media Authorizations and report budget plans and commissions to internal finance teams.
Directly manage Managers, Senior Associates, and Associates, depending on team structure.
Help new people managers provide actionable feedback, set goals, and identify team growth opportunities.
Provide mentorship and client-management guidance and foster a positive working environment.
Share industry best practices and efficiencies with the team.
Delegate and manage workloads fairly while supporting team members’ growth opportunities.
Provide input on promotions, oversee performance improvement and on-track plans, and keep department leads informed of successes and concerns.