Associate Director, Paid Social

Dept•Los Angeles, CA

1d•Remote

About The Position

DEPT® is hiring a paid social leader to manage complex, full-funnel paid social programs and drive client success and agency growth. The role leads channel strategy across Meta Ads, TikTok, Snapchat, and Reddit, with a focus on user app acquisition. It serves as the day-to-day Meta Ads contact for a large, complex client account and owns the client’s social account roadmap, aligning testing with client priorities, performance goals, creative strategy, and cross-channel initiatives. The Associate Director translates performance insights into strategic recommendations, roadmaps, and client-ready narratives. They establish and improve paid social processes and best practices, oversee test prioritization and measurement, and keep clients informed about relevant mobile paid social trends. The role also builds and develops high-performing teams through onboarding, delegation, coaching, and guidance, while fostering an inclusive and collaborative environment.

Requirements

At least 5 years of paid social advertising experience.
At least 2 years of management experience.
A track record of scaling paid social programs for enterprise-level or highly complex clients.
Deep proficiency with Meta Ads Manager.
Ability to communicate paid social goals, targets, and direct-response tactics to clients, and to work through implementation details when needed.
Strong organizational, strategic, and communication skills, including the ability to oversee multiple projects and teach optimization tasks to multiple team members.
Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture.
Ability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.
Strong problem-solving skills and adaptability in response to evolving platforms, market conditions, and client needs.

Nice To Haves

Prior experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads.
Strong knowledge of mobile measurement platform attribution and iOS SKAN.

Responsibilities

Lead paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit to drive client user app acquisition KPIs.
Serve as the day-to-day Meta Ads contact for a large and complex client account, aligning recommendations and optimizations with client objectives.
Own the Meta Ads client’s social account roadmap and ensure tests align with client priorities, performance goals, creative strategy, and cross-channel initiatives.
Stay current on paid social trends in the mobile space and communicate their implications for client business goals.
Establish, enforce, and evolve paid social processes and best practices, including consistent use of Asana, platform QA frameworks, and internal standards.
Prioritize projects and tests according to available resourcing through clear communication with team members and the client.
Act as the senior point person for internal teams and the client on test recommendations, setup, and measurement so results are measurable and applicable to performance growth.
Build, develop, and lead high-performing teams by overseeing onboarding, delegating effectively, coaching people managers, and fostering inclusive, collaborative, high-impact team environments.