Director, Paid Social

DEPT®

4h•$108,000 - $130,000•Remote

About The Position

The Director, Paid Social is responsible for building and managing high-performing, efficient teams that serve clients well, with a focus on client growth and retention as well as employee growth and retention. The role leads cross-functional teams in delivering paid social strategy and performance recommendations informed by DEPT® best practices and a deep understanding of clients’ broader businesses and goals. The Director communicates effectively, motivates teams to achieve client goals, and proactively brings innovative, holistic strategies to help clients meet overarching business objectives. The role oversees client relationships and escalations, major deliverables, client onboarding, collaboration across disciplines, and the development and career progression of team members.

Requirements

At least 8 years of paid social experience.
At least 3 years of experience in a client-facing marketing role.
Prior experience managing a team of at least 3 direct reports or team members.
Demonstrated ability to mentor and develop direct reports into more senior roles.
Deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, and LinkedIn.
Ability to communicate paid social goals, targets, and direct-response tactics to clients, and provide detailed platform expertise when needed.
Ability to audit an account and present actionable insights to a client.
Ability to represent paid social in business pitches, both behind the scenes and in client-facing settings.
Ability to provide feedback and strategic guidance across paid media channels.
Experience serving as a client escalation point, evaluating team service levels, and proposing improvements.

Responsibilities

Develop the paid social expertise of direct reports through mentorship, feedback, and coaching on best practices.
Maintain a holistic understanding of each client’s business, including competitors, business goals, agency partners, and performance priorities.
Coordinate cross-discipline collaboration and implementation of full-funnel, cross-channel campaign strategies and activations; lead accounts holistically and manage client expectations.
Build working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, and Growth Services such as Programmatic, Decision Sciences, Creative, and SEO/CRO; determine how channels can work together to meet client goals.
Stay current on agency information, best practices, and testing recommendations, and ensure the team adopts them.
Serve as an escalation point for clients, coach teams on next steps and processes, identify additional teams or services to involve, and work through solutions with legal or finance as needed.
Manage major client deliverables and presentations, including executive presentations, FBRs/QBRs, annual reviews, and in-person strategy meetings; ensure high-quality, innovative strategy and consistent communication of client goals.
Oversee successful onboarding of new clients, including initial strategy, account management and collaboration processes, and early client interactions and performance.
Scale management structures and establish career goals and paths for team members.
Identify succession plans and cultivate talent development and upward mobility.
Participate in business pitches, behind the scenes or in client-facing settings, representing paid social.
Audit paid social accounts and present actionable insights to clients.
Provide feedback and strategic guidance across paid media channels, including search, social, shopping, display, mobile, native, and video.
Evaluate team service levels and propose improvements.