Paid Social Senior Associate

PMG • Chicago, IL

5d

About The Position

PMG is hiring a Paid Social Senior Associate to shape and execute paid social strategies that align with client objectives. The role oversees budget allocation, media planning, reporting, and forecasting in partnership with cross-functional teams, and manages campaign setup and trafficking across platforms including Meta, TikTok, Pinterest, Snap, and LinkedIn.

The Senior Associate develops testing frameworks, translates performance data into actionable recommendations, and collaborates with PMG teams and platform partners to optimize campaigns. The role also uses PMG’s proprietary operating system, Alli, to streamline workflows and analyze performance, while contributing to its ongoing enhancement. The position owns project timelines and deliverables and works with strategists, creatives, data analysts, technologists, clients, and platform partners.

Requirements

• At least 3 years of experience in paid social strategy or a related field.
• A bachelor's degree or equivalent experience.
• Intermediate expertise in paid social and content marketing.
• Foundational knowledge of marketing metrics and marketing planning and analysis.
• Proficiency with social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn for campaign setup, trafficking, and management.
• Familiarity with Google Analytics, Microsoft Excel, and SQL.
• Strong organizational and collaboration skills.
• An analytical mindset and a proactive approach to uncovering insights, testing strategies, and driving continuous improvement.
• Curiosity and adaptability, with a commitment to continued learning and client-focused work.
• A people-focused approach to leadership, collaboration, and fostering professional growth.

Responsibilities

• Shape and execute paid social strategies aligned with client objectives.
• Oversee budget allocation, media planning, reporting, and forecasting with cross-functional teams.
• Set up, traffic, and manage campaigns across Meta, TikTok, Pinterest, Snap, and LinkedIn.
• Develop and implement testing frameworks to uncover actionable insights.
• Translate data into clear, impactful recommendations for clients and internal stakeholders.
• Collaborate with PMG teams and platform partners to optimize campaign performance and provide real-time analysis and subject-matter expertise during client interactions.
• Use Alli to streamline workflows, analyze performance data, and uncover campaign insights, while contributing to its ongoing enhancement.
• Own project timelines and deliverables, ensuring campaigns meet strategic goals and expectations.
• Bring a proactive approach and contribute to the team and the brands it supports.

Benefits

• Eligibility for PMG's annual performance-based bonus program.
• Learning and development programs, mentorship opportunities, and career advancement support.
• Generous time off.
• Paid parental leave.
• Competitive retirement benefits, including employer contributions or matching where applicable.
• Fertility and family-building benefits for eligible employees and their spouses or partners.
• Medical, dental, and vision coverage.
• Optional pet insurance.
• A company-funded lifestyle spending account for eligible health and well-being expenses.
• Commuter benefits where available.
• Eight paid volunteer hours each year.
• Enterprise AI tools and ongoing AI training.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior