Senior Associate, Paid Social

dentsu•Chicago, NY
•Hybrid

About The Position

The Senior Associate, Paid Social supports the development, execution, optimization, and reporting of paid social campaigns. The role partners closely with internal teams and clients to ensure campaigns are delivered accurately, optimized effectively, and aligned with business objectives. It includes campaign planning and execution, performance analysis, budget and pacing support, client communications, and collaboration on integrated media strategies.

Requirements

  • Bachelor's degree and 2 years of paid social media experience.
  • Experience structuring campaigns and sending updates on status, timing, and opportunities.
  • Hands-on experience managing campaigns across major paid social platforms, including Meta, Pinterest, Snapchat, and TikTok.
  • Experience with campaign setup, QA processes, client and team presentations, pacing, optimization, and performance reporting.
  • Strong analytical skills, including the ability to interpret data, share insights, and identify performance trends.
  • Solid Excel skills and experience working with large datasets.
  • Experience supporting budgets, updating budgets in-platform, and billing.
  • Strong organizational and project management skills, with the ability to manage multiple priorities.
  • Excellent written, verbal, and presentation skills, with professionalism, accountability, and ownership.
  • Strong attention to detail and commitment to accuracy, with the ability to work independently and collaborate effectively across teams.

Nice To Haves

  • Paid social media experience on a travel account.
  • Experience in an advertising agency environment.

Responsibilities

  • Support the planning, execution, and optimization of paid social campaigns against client goals and KPIs.
  • QA, monitor, and optimize campaigns across paid social platforms.
  • Create recurring reports, analyze campaign performance data, and provide actionable insights and recommendations.
  • Assist in developing media plans, performance reports, and campaign wrap-ups.
  • Monitor campaign pacing, support budget management, and update budgets in platforms to ensure efficient spend.
  • Communicate campaign performance, results, and recommendations to internal teams and clients.
  • Participate in client meetings and contribute to developing client presentations.
  • Collaborate with cross-functional channel teams to deliver integrated media strategies.
  • Build strong working relationships with clients and internal stakeholders.

Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401(k)
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
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