Senior Associate, Paid Media

Adelphi Group•Washington, DC

5d•$59,000 - $65,000•Hybrid

About The Position

The Senior Associate, Paid Media at Resolute is responsible for day-to-day digital and traditional media planning, buying, and client service activities for assigned accounts, with an emphasis on digital media management. The role supports strategic client work and requires professional, solution-oriented communication and collaboration with agency teams and clients. The Senior Associate helps develop media plans and recommendations, manages campaign execution from start to finish in partnership with an account lead, and works with creative teams to ensure advertising is delivered to specifications and supports media strategy. The role also manages campaign pacing and supports monthly billing, reporting, analysis, and ongoing optimization. It works directly in ad-serving, reporting, social, and programmatic platforms, and may train junior team members when needed. The position assists the account lead in maintaining client and stakeholder relationships and may lead select client relationships with support from a Manager. It participates in meetings and presentations, works with vendors, and stays current on media innovations and marketplace trends. Omnicom requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.

Requirements

Bachelor's degree.
2–4 years of experience planning and buying paid media campaigns.
Experience planning and buying across online and offline media channels.
Strong interpersonal and communication skills to build collaborative relationships with clients, Resolute team leads, Finance, and outside vendors.
Ability to demonstrate small-group presentation skills.
Excellent analytical skills and understanding of KPIs and attribution.
Experience with Google Campaign Manager or other relevant third-party ad servers.
Experience executing self-serve programmatic campaigns using DSP platforms.
Experience with media management tools such as Mediaocean.
Experience executing campaigns directly in social media Ads Managers, including Meta, LinkedIn, and TikTok.

Nice To Haves

Google Analytics Certification.

Responsibilities

Review media briefs and initiate the planning process.
Create requests for proposals and develop lists of appropriate publishers or vendors.
Review partner proposals and compile the most compelling options.
Support the development of holistic media plan recommendations aligned with client media objectives.
Support the development and refinement of internal and external presentation materials.
Manage campaign pacing and support monthly billing processes.
Coordinate with creative teams to ensure advertisements are delivered to specifications and support the media strategy.
Use Google Campaign Manager and other ad-serving and reporting platforms, and train junior team members when needed.
Execute, manage, and optimize campaigns directly in social platforms.
Execute self-serve programmatic campaigns through partner DSPs when applicable.
Assist with campaign reporting according to the agreed client cadence.
Compile and analyze metrics to optimize media plans and schedules, evaluate alternatives, and make recommendations.
Manage campaign execution from start to finish in partnership with the account lead.
Support the needs of the direct manager and media team members.
Assist the account lead in maintaining and growing relationships with internal stakeholders and clients, and lead select client relationships with Manager assistance.
Participate in internal and external client meetings and presentations as needed.
Build productive working relationships with vendors to drive client results.
Stay current on media innovations and marketplace trends and share expertise collaboratively and consultatively.