Senior Associate, Organic Search
About The Position
WPP Media is seeking a Senior Associate to manage the daily execution of a client’s organic search campaigns. The role is intended for someone who understands SEO fundamentals and is ready to take on increased responsibility and accountability for campaign execution, while gaining further client-facing experience. The Senior Associate develops and implements organic search strategies, analyzes campaign performance, recommends optimizations, and contributes to reporting and business reviews. The role also involves budget tracking, account record keeping, coordination with internal teams, participation in client and agency meetings, and training Associates while overseeing their deliverables.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
- At least 1–3 years of experience in organic search, search engine optimization, or SEO.
- Strong background in data analytics and strategy, including experience manipulating large datasets and working in a numbers-driven position.
- Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
- Excellent verbal and written communication skills.
- Strong organizational skills, multitasking capabilities, and attention to detail.
- Ability to work in a fast-paced and collaborative environment.
Nice To Haves
- Previous experience in an agency environment.
- Basic knowledge of HTML, Google Analytics, and Webmaster Tools.
Responsibilities
- Understand clients’ products, competitors, industry landscapes, marketing goals, and objectives.
- Review competitor websites and assess their organic search approaches.
- Define campaign strategies and deliverables plans, including keyword strategies, technical site recommendations, content recommendations, and linking strategies.
- Work with internal departments to develop integrated search campaigns.
- Attend client and agency meetings to present deliverables, campaign strategies, and tactics.
- Monitor, track, and evaluate campaign performance against client KPI targets and baselines.
- Review rankings and linking data against internal success measures.
- Review monthly client reports, verify their accuracy, and provide analysis.
- Optimize campaigns to maximize client investment and address performance issues.
- Support SEO data acquisition and campaign insights for quarterly or annual business reviews.
- Stay current with industry trends and best practices and discuss their potential impact on client work.
- Periodically assist with creating new business presentations.
- Create Excel pivot tables, formulas, graphs, and charts.
- Complete budget tracking documents and review them with the Search Manager.
- Alert the Manager to underspending or overspending, traffic abnormalities, and opportunities or optimization recommendations related to spend and account pacing.
- Maintain account records and tracking reports, and reconcile invoices.
- Participate in weekly search team meetings and contribute ideas to improve reporting processes, keywords, and creative.
- Train Associates and oversee their deliverables.
Benefits
- Competitive medical benefits.
- Group retirement plans.
- Vision insurance.
- Dental insurance.
- Significant paid time off.
- Preferential partner discounts.
- Employee mental health awareness days.
- Employee resource groups and frequent in-office events.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
