Organic Search Specialist

Jostens • Minneapolis, MN

5d • Hybrid

About The Position

The Organic Search Specialist executes organic search strategy and optimization across search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO). The role conducts keyword and search behavior research to inform website optimizations and works with partners in Paid Media, Brand, UX, Analytics, Content, and other teams to turn search insights into reports and actionable recommendations that support consumer needs and business goals.

The specialist researches keywords, topics, competitors, audience needs, and search intent; helps prioritize website content opportunities and recommendations; and partners with UX, developers, and other teams on on-page and technical website optimizations. The role monitors search engine updates and AI-powered search experiences, assesses how products, services, and the brand are represented, and recommends ways to improve visibility and AI discoverability.

The position also monitors and analyzes performance using platforms such as Google Analytics 4, Google Search Console, SEMrush, HubSpot, or similar tools. It develops recurring reports and presents performance data, trends, opportunities, learnings, and recommendations to internal partners and leaders. The role is hybrid, with onsite work three days a week at Jostens’ Minneapolis corporate office.

Requirements

• Bachelor’s degree in Marketing or a related field, or an equivalent combination of education and experience.
• 2–3 years of hands-on experience in organic search using tools such as SEMrush, Google Search Console, Google Analytics 4, or similar platforms.
• Strong knowledge of on-page, technical, and off-page SEO practices and current search ranking factors.
• Ability to write and validate schema markup.
• Experience executing backlink strategies.
• Proficiency in Microsoft Office suite.
• Strong verbal, written, and presentation communication skills.
• Ability to communicate creatively and in an engaging manner.
• Strong organizational skills and attention to detail, with the ability to work efficiently on multiple projects with tight deadlines.
• Ability to work individually and with cross-functional teams to develop consensus within diverse groups.
• Excellent analytical, critical-thinking, and problem-solving skills.
• Ability to prioritize and multitask in a fast-paced, changing environment.
• Motivated, results-oriented, and committed to providing outstanding customer experiences.

Nice To Haves

• Basic understanding of Google Analytics or other web analytics tools.
• Familiarity with AEO, GEO, AI search visibility, or emerging AI search monitoring tools.
• Experience working within a content management system, such as dotCMS, to make website or content updates.
• SEO content writing or content brief development experience.
• Experience developing or optimizing website content for both B2B and B2C audiences.
• Knowledge of Paid Search principles and opportunities to coordinate organic and paid search insights.

Responsibilities

• Conduct keyword, topic, and competitor research to identify website content opportunities.
• Analyze audience needs, search intent, and B2B versus B2C consumer journeys to inform search recommendations and priorities.
• Partner with UX, developers, and other teams to implement website changes, including on-page and technical optimizations.
• Stay informed about search engine updates and translate relevant changes into recommended actions.
• Monitor evolving AI-powered search experiences and use available tools to assess how products, services, and the brand are represented by AI.
• Develop recommendations to improve visibility across answer engines and generative AI experiences.
• Partner with Brand, Content, and other teams to strengthen content quality and AI discoverability.
• Monitor AI search behaviors, monitoring capabilities, and industry developments to recommend content opportunities.
• Monitor and analyze performance metrics using Google Analytics 4, Google Search Console, SEMrush, HubSpot, or similar tools.
• Develop recurring reports summarizing performance, trends, opportunities, and key learnings.
• Present performance data, insights, and actionable recommendations to internal partners and leaders.

Benefits

• Competitive health, dental, and vision coverage.
• Voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account.
• 401(k) plan with immediate vesting.
• Hybrid work schedule with onsite work three days a week.
• Accrued paid time off and company-paid holidays.
• For Washington residents: 13 vacation days, 8 paid sick leave days, 11 company-paid holidays, and family paid leave.
• Tuition reimbursement after six months of service.
• Annual bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level