Senior Associate - GTM Strategy - Payments
About The Position
The GTM Strategy Senior Associate in Embedded Finance helps shape and execute go-to-market strategy by translating business priorities and market opportunities into actionable growth initiatives. The role supports market and client segmentation, opportunity identification, sales enablement, pipeline development, and performance tracking, partnering closely with marketing, product, and sales teams to drive client engagement and commercialization. The position combines strategic problem-solving with hands-on execution in a fast-paced environment. It includes supporting direct client engagement and data analytics to develop top-of-funnel pipeline opportunities in defined target markets, tailoring collateral and sales enablement materials, evaluating pricing and competitive dynamics, and applying regulatory testing procedures. The role builds working relationships with stakeholders across Legal, Risk, Compliance Operations, and Technology. J.P. Morgan Payments, part of the Commercial & Investment Bank, provides payment solutions that help organizations execute transactions efficiently and securely. The business operates in over 160 countries, handles more than 120 currencies, and processes a daily transaction volume of $10 trillion.
Requirements
- Bachelor’s degree in Business, Finance, Economics, Marketing, Engineering, or a related field.
- 3+ years of experience in GTM strategy, business strategy, product strategy, consulting, sales strategy, business development, product, technology, or project management (or equivalent expertise).
- Strong analytical and problem-solving skills, with the ability to translate data and market insights into actionable recommendations.
- Experience with market segmentation, client targeting, opportunity sizing, and/or pipeline analysis.
- Strong written and verbal communication skills, including experience developing executive-ready presentations.
- Demonstrated ability to manage multiple initiatives and work effectively across cross-functional teams.
- Advanced proficiency in Microsoft Excel and PowerPoint; working proficiency in Microsoft Word.
- Developing knowledge of risk management and controls, regional and local nuances, and governance requirements.
Nice To Haves
- Experience in payments, fintech, financial services, SaaS, or other technology-enabled businesses.
- Experience developing and executing go-to-market strategies, commercialization plans, or client activation campaigns.
- Familiarity with CRM, pipeline management, sales analytics, and performance measurement.
- Ability to identify emerging market trends, client needs, and new growth opportunities.
- Comfort with AI tools and analytics tools to support deeper, faster-paced research.
- Strong executive presence and ability to influence stakeholders across functions.
- Comfort operating in a fast-paced, ambiguous environment and moving between strategic thinking and hands-on execution.
- Experience turning complex ideas and data into clear GTM recommendations and sales enablement materials.
Responsibilities
- Support market and client segmentation, client targeting, and opportunity sizing to identify growth opportunities.
- Support pipeline development, pipeline analysis, and performance tracking to measure commercialization effectiveness.
- Develop a strong understanding of products and services to tailor collateral and sales enablement materials to specific markets and client needs.
- Support pricing and competitive analysis by evaluating market trends, competitor pricing strategies, and client behavior.
- Apply defined regulatory testing procedures and use discretion to resolve complex cases where product or market requirements are unclear.
- Build and maintain working relationships with stakeholders across Legal, Risk, Compliance Operations, and Technology.
- Manage multiple initiatives simultaneously, moving between strategic problem-solving and hands-on execution in a fast-paced environment.
- Support direct client engagement and detailed data analytics to build and ramp top-of-funnel pipeline opportunities in defined target markets.
Benefits
- Competitive total rewards package, including base salary and, for eligible roles, commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
