Senior Associate, Digital Activation
About The Position
We are seeking a Senior Associate, Digital Activation (Programmatic & Direct) to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms. This role is ideal for someone with 1–2 years of experience in digital media buying or programmatic advertising who is looking to deepen their expertise in data-driven media activation. The Senior Associate will work closely with internal media teams, analytics teams, and external platform partners to ensure campaigns deliver strong performance aligned with client goals.
Requirements
- 1–2 years of experience in digital media buying, programmatic advertising, or digital activation.
- Hands-on experience with at least one DSP such as: DV360 Prisma CM360
- Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
- Familiarity with ad serving, tagging, and tracking pixels.
- Proficiency in Excel / Google Sheets for data analysis and reporting.
- Strong attention to detail and organizational skills.
Nice To Haves
- Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
- Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
- Familiarity with audience segmentation and data platforms (DMP/CDP).
- Understanding of privacy frameworks (GDPR, CCPA).
- Analytical thinking and data-driven decision making
- Strong communication and collaboration skills
- Attention to detail and accuracy
- Ability to manage multiple campaigns and deadlines
- Curiosity about emerging ad tech and media trends
Responsibilities
- Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.).
- Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
- Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
- Troubleshoot campaign delivery issues and ensure proper tracking and tagging.
- Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
- Execute ongoing optimizations including: Audience refinement, Bid adjustments, Inventory and placement optimization, Frequency and pacing adjustments.
- Identify opportunities for performance improvement and scaling.
- Support weekly and monthly reporting deliverables for clients and internal teams.
- Translate campaign performance data into clear insights and actionable recommendations.
- Maintain reporting dashboards and assist with performance analysis.
- Work cross-functionally with strategy, analytics, creative, and client services teams.
- Coordinate with platform vendors and data partners when needed.
- Assist managers in preparing campaign updates and performance summaries for clients.
- Conduct QA checks on campaign setups, pixels, tracking, and creative assets.
- Ensure campaigns comply with brand safety, privacy regulations, and platform policies.
Benefits
- Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
