Sr. Associate Brand Manager Cheez-It

Mars•Chicago, IL
•$108,160 - $148,720•Onsite

About The Position

The Senior Associate Brand Manager, Cheez-It, will help shape and deliver what’s next for the brand. The role leads business analytics and brand assessment, mining insights, trends, and performance data to support brand strategy. It also leads cross-functional business teams in planning and executing projects and initiatives that achieve brand and consumer activation objectives, including sales, margin, market share, and HHP targets. The position is office-based in Chicago, Illinois. The role collaborates across functions, including Customer Marketing and Sales, and participates in forecasting to understand brand and market trends and support a quality demand call.

Requirements

  • Bachelor’s degree required.
  • At least 3 years of marketing work experience required.
  • Strong oral, written, and listening communication skills, including the ability to present effectively to all levels of management.
  • Strong interpersonal skills, including influencing without direct authority, resolving conflict, and creative problem-solving.
  • Proven analytical skills, including mining and analyzing data and developing clear, actionable conclusions and recommendations.
  • Ability to manage complex projects; strong organization, prioritization, attention to detail, and oral and written communication skills.
  • Previous experience with forecasting and consumption.
  • Experience managing budgets.
  • Previous experience with Nielsen.

Nice To Haves

  • MBA preferred.
  • Marketing experience in the consumer packaged goods (CPG) industry preferred.

Responsibilities

  • Analyze and review brand performance, competitive dynamics, and category trends, and recommend ways to improve plans and execution.
  • Influence brand strategy and recommend growth opportunities using customer, consumer, and brand data.
  • Monitor brand expenditures and manage the advertising and consumer promotions budget.
  • Evaluate activities after completion, extracting insights and developing lessons learned and recommendations for future brand activity.
  • Execute activation, renovation, and innovation marketing plans, collaborating cross-functionally to ensure plan quality and readiness, track in-market performance, course-correct, and capture learnings.
  • Develop and track growth levers through flywheel analysis, such as price-pack and reach+.
  • Collaborate with Customer Marketing to engage Sales and participate in key customer calls.
  • Participate actively in forecasting to understand brand and market trends and drive a quality demand call.

Benefits

  • Industry-competitive salary and benefits package, including company bonuses.
  • Medical and dental benefits.
  • Participation in a 401(k) plan.
  • Paid time off benefits.
  • Learning and development support from day one, including access to Mars University.
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