Customer Marketing Analyst, Cheez-It

Mars • Chicago, IL

6d

About The Position

The Customer Marketing Analyst is responsible for executing customer investment strategy by evaluating trade promotion tactics and developing optimization recommendations. The role uses existing shopper and consumer insights about price and promotions for assigned customers and channels to develop selling stories that support optimization activities. It helps stakeholders understand current investment patterns and where investments should shift to improve revenue for customers, consumers, and the business.

The position partners with Trade Promotion Managers and the Team Lead to identify promotional opportunities and support profitable sales and share growth across the U.S. for an assigned channel. It conducts complex analyses to inform channel- and customer-level promotional strategies aligned with sales, share, and profitability objectives, and supports strategic discussions with internal Sales Directors and retailers, including customer reviews and top-to-top meetings. The role requires 20% travel.

Requirements

• Professional degree in Business, Economics, Administration, or equivalent.
• At least 1 year of professional experience working with leading multifunctional teams in the Fast-Moving Consumer Goods industry.
• Strong knowledge of syndicated data, such as IRI and Nielsen, and its nuances.
• Skill in turning insights into opportunities and translating them into actionable recommendations.
• Availability to travel 20% of the time.

Nice To Haves

• Familiarity with the customer base and working knowledge of retail merchandising and in-store execution tactics.
• Technical skills such as Excel, PowerPoint, Tableau, and Power BI; SAP knowledge is also a nice to have.

Responsibilities

• Identify and evaluate promotion optimization opportunities.
• Partner with Trade Promotion Managers and the Team Lead to drive profitable sales and share growth across the U.S. for an assigned channel.
• Execute complex and comprehensive analyses to support channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives.
• Facilitate strategic conversations with internal Sales Directors and retailers, including customer reviews and top-to-top meetings, to evaluate tradeoffs and commercialize opportunities.
• Use shopper and consumer insights on price and promotions to develop selling stories for optimization activities.

Benefits

• Industry-competitive salary and benefits package, including company bonus.
• Variable pay.
• Medical and dental benefits.
• Participation in a 401(k) plan.
• Paid time off benefits.
• Learning and development support from day one, including access to Mars University.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level