Senior Analyst Social Media

JetBlue Airways Corporation•New York, NY

8d•$88,000 - $132,000•Onsite

About The Position

The Senior Analyst, Social Media reports to the Senior Manager, Social Media and helps optimize JetBlue’s social media strategies and build compelling marketing content. The role collaborates across the organization, develops and maintains relationships with people at all levels, and applies strategic judgment and knowledge of the digital and social media ecosystem. The Senior Analyst leads partnerships with internal stakeholders and translates business priorities into social content plans. The role owns the organic social content calendar and the BlueCreators employee ambassador program, manages day-to-day social initiatives, provides expertise on platform best practices, and uses analytics to guide content strategy. It also supports creative direction and social campaign development in collaboration with the Social Media Creative team, the Senior Manager, Social Media, and internal partners. The position is based in a traditional office environment and requires occasional overnight travel (10%), flexible hours, and availability to respond to emergencies on short notice. The role involves moderate physical activity, including occasionally handling objects up to 50 pounds and frequently handling objects up to 20 pounds. The base pay range is $88,000 to $132,000 per year. The compensation package may also include healthcare benefits, a 401(k) plan and company match, a crewmember stock purchase plan, short- and long-term disability coverage, basic life insurance, and space-available travel on JetBlue.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business, or an associated field; alternatively, demonstrated ability to perform the job with a combination of a high school diploma or GED and at least four years of related work experience.
Three years of experience in Marketing, Social Media and Content Marketing, Advertising, or a related field.
Comfort working in a fast-paced environment with changing priorities and tight deadlines.
Ability to interact daily with people at different organizational levels and develop and maintain ongoing relationships.
Availability for some overnight travel (10%).
Demonstrated knowledge of social media channel capabilities, strengths, and attribution methodologies to drive measurable awareness, traffic, and conversion.
Valid travel documents and ability to travel in and out of the United States.
Ability to work flexible hours and respond to an emergency on short notice.
Must pass a pre-employment drug test.
Must be legally eligible to work in the country where the position is located; U.S. work authorization is required, and visa sponsorship is not available.
Regular attendance and punctuality.
Ability to maintain a professional appearance and appropriate fit with JetBlue's culture and values.
When working or traveling on JetBlue flights, capable crewmembers are asked to assist with light aircraft cleaning when time permits.
Use of ChatGPT or another automated tool during the interview process disqualifies a candidate.
Ability to handle objects up to 50 pounds occasionally and/or up to 20 pounds frequently.

Nice To Haves

Five years of experience in social media, content, marketing, or advertising.
Previous travel or airline industry experience.
Strong analytical and mathematical skills.
Excellent verbal and written communication skills.
Strong interpersonal skills and an amicable, professional demeanor.
Strong knowledge of social media management tools such as Hootsuite or Sprout Social.
Self-starter who is eager to participate and contribute.

Responsibilities

Lead partnerships with internal stakeholders, including Product, Promotions, Customer Support, Crewmembers, Corporate Social Responsibility and Impact, and other business teams, translating business priorities into effective social content plans.
Own the planning, development, and maintenance of JetBlue's organic social content calendar, identifying always-on content opportunities, key business moments, and campaign priorities.
Manage day-to-day social initiatives by coordinating cross-functional stakeholders and ensuring projects stay on schedule from intake through publishing.
Find novel ways to express the brand and drive engagement and advocacy across social media channels.
Serve as the team's subject matter expert on social platform best practices, including channel strategy, copy optimization, link strategy, calls to action, and evolving platform features.
Own the BlueCreators employee ambassador program, including recruitment, engagement, content coordination, and ongoing optimization.
Own analytical reports and use insights to guide content strategy and identify opportunities.
Support creative direction and ideation for social marketing assets with the Social Media Creative team.
Collaborate with the Senior Manager, Social Media, to build product awareness and demand generation campaigns.
Support development of creative, goal-oriented social media briefs aligned with strategic objectives and gather necessary information and insights from internal stakeholders.
Perform other duties as assigned.
Promote safety as a Safety Ambassador and support JetBlue's Safety Management System components, Safety Policy, and behavioral standards.
Identify and report safety and security concerns, issues, incidents, or hazards through available channels.