Analyst, Social Media

Carnival Corporation•Miami, FL

9d•Hybrid

About The Position

The Social Media Analyst is the team’s source of truth for social performance, owning reporting on channel and content results and combining performance analysis with social listening and trend spotting to surface insights and help shape strategy. The role also supports management of the social media tool and vendor relationship, including administration, user support, data integrity, and performance oversight. Working with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies, the Analyst turns data into actionable recommendations that help the business connect with its audience. This is an in-office position based at a designated Carnival office in South Florida. Employees work from the office Monday through Thursday and may work from home on Fridays. Candidates must be located in, or willing to relocate to, the Miami/Ft. Lauderdale area. Travel is less than 25%, with shipboard travel likely.

Requirements

Bachelor’s degree in Business Administration, Math, or Marketing.
Two years of experience in social media or social strategy for a brand or agency.
Experience working with a social media management tool for reporting and listening.
Strong understanding of major social media platforms and their metrics.
Ability to manage multiple priorities in a fast-paced marketing environment.
Strong proficiency in Excel and data sorting.
Must be located in or willing to relocate to the Miami/Ft. Lauderdale area.

Nice To Haves

Experience working on consumer brands, travel or hotel brands, or entertainment brands.

Responsibilities

Own social media reporting and deliver accurate, timely analysis of channel and content performance, translating results into insights and recommendations that guide strategy and optimization.
Monitor and analyze online conversations about the brand, products, competitors, and category to identify sentiment, emerging themes, opportunities, and risks, and share findings with stakeholders.
Translate performance, listening, and trend findings into recommendations for content planning, channel priorities, and campaign decisions.
Identify and evaluate emerging platform, cultural, and consumer trends, advising the team on their relevance to content development.
Help manage the social media tool vendor relationship, including day-to-day administration, user support, data integrity, and performance oversight.
Collaborate with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies to align measurement approaches, share learnings, and bring social data into broader business decisions.
Perform other duties as assigned.

Benefits

Cost-effective medical, dental, and vision plans.
Employee Assistance Program and other mental health resources.
Company-paid term life insurance and disability coverage.
401(k) plan with company match.
Employee Stock Purchase plan.
Company-wide holidays and floating holidays for eligible employees.
Vacation time, with additional vacation accrued based on tenure.
Annual sick time for eligible employees.
Complimentary stand-by cruises, employee discounts on confirmed cruises, and special rates for family and friends.
Personal and professional learning and development resources, including tuition reimbursement.
On-site fitness center at the Miami campus.
Annual cash bonus program for non-sales roles.