Analyst, Social Media

Private Destinations•Miami, FL

10d•Hybrid

About The Position

The Social Media Analyst is the team’s source of truth for social performance, owning reporting on channel and content results and combining performance analysis with social listening and trend spotting to surface insights and help shape strategy. The role also manages processes and the vendor relationship for the social media tool, supporting effective use of the technology. The Analyst works with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies to turn data into actionable recommendations that help the business connect with its audience. This is an in-office position based at a designated Carnival office in South Florida. Employees work from the office Monday through Thursday and may work from home on Fridays. Candidates must be located in or willing to relocate to the Miami/Ft. Lauderdale area. Travel is less than 25%, with shipboard travel likely. The work is primarily in a climate-controlled environment with minimal safety or health hazard potential.

Requirements

Bachelor’s degree in Business Administration, Math, or Marketing.
Two years of experience in social media or social strategy for a brand or agency.
Experience working with a social media management tool for reporting and listening.
Experience working on consumer brands, travel or hotel brands, or entertainment brands.
Strong understanding of major social media platforms and their metrics.
Ability to manage multiple priorities in a fast-paced marketing environment.
Strong proficiency in Excel and data sorting.
Must be able to remain stationary at a desk and/or computer for extended periods.
Must be located in or willing to relocate to the Miami/Ft. Lauderdale area.

Responsibilities

Own social media reporting, providing accurate and timely analysis of channel and content performance and translating results into insights and recommendations for strategy and optimization.
Monitor and analyze online conversations about the brand, products, competitors, and category to identify sentiment, emerging themes, opportunities, and risks, and share findings with stakeholders.
Translate performance, social listening, and trend findings into recommendations that inform content planning, channel priorities, and campaign decisions.
Identify and evaluate emerging platform, cultural, and consumer trends and advise the team on their relevance to content development.
Help manage the social media tool vendor relationship, including day-to-day administration, user support, data integrity, and performance oversight.
Collaborate with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies to align measurement approaches, share learnings, and ensure social data informs broader business decisions.
Perform other duties as assigned.

Benefits

Annual cash bonus program for non-sales roles.
Medical, dental, and vision plans.
Employee Assistance Program and other mental health resources.
Company-paid term life insurance and disability coverage.
401(k) plan with company match.
Employee Stock Purchase plan.
Eight company-wide holidays and two floating holidays for eligible full-time and part-time employees with benefits.
Vacation time, with accrual depending on employment status, level, and tenure.
Annual sick time for eligible full-time and part-time employees with benefits.
Complimentary stand-by cruises, employee discounts on confirmed cruises, and special rates for family and friends.
Personal and professional learning and development resources, including tuition reimbursement.
On-site fitness center at the Miami campus.