Senior Analyst, Paid Media

VaynerMedia LLC•Toronto, ON

About The Position

Our Senior Media Analysts are at the heart of campaign execution, ensuring media plans translate into real-world results that align with client goals. As a Senior Media Analyst, you'll drive campaign success through strategic placement across diverse digital platforms, development of effective media buying strategies, and accurate forecasting of media spend. You’ll be a positive and productive contributor to company, team, and client objectives.

Requirements

2+ years of experience as a Media Buyer in an agency setting, or equivalent experience
Advanced Excel skills (pivot tables, V-Lookups, macros).
Proficiency in one or more platforms: Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok; Search: Google, Bing, Amazon; Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.); Publisher/Partner Direct; Digital Audio (Spotify, Pandora, etc.)
Experience with analytics, attribution, and measurement systems (Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement).
Experience with attribution partners (MTA: VIQ, Neustar; Foot Traffic: Placed, 9th Decimal, PlaceIQ; Call Attribution: Dialogtech).
Ability to apply diverse communication styles and tools (Slack, email, decks, etc.) effectively. Demonstrate active listening, recognizing that communication is a two-way process.
Reliably mistake-free hands-on-keyboard management and optimization of multiple ads platforms.
Understand day-to-day priorities ensuring all deliverables are met on time, asking for clarification, and consistently looking for ways to improve the work.
You seek out challenges that push you beyond your comfort zone and enable you to learn and grow.
Foster curiosity amongst your peers/team, sharing different ways of thinking and be part of the solution to finding ways forward.

Responsibilities

Proactively identify opportunities to improve campaign performance, extract actionable insights, and consistently exceed client expectations.
Execute campaign buys across various digital platforms, including hands-on management and real-time optimization to achieve or surpass client goals. Platforms include but are not limited to Meta Family of Apps, Google Marketing Platform, Amazon Advertising, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, The Trade Desk, etc.
Develop and execute media plans, including platform selection, target audience definition, and creative strategy, to achieve campaign goals.
Diligently monitor campaign performance, manage budgets and pacing, troubleshoot issues, derive performance insights, and provide proactive updates and recommendations to management.
Develop compelling narratives with data, extracting key trends, insights, opportunities, and obstacles. Create and present client-facing reports, including pacing, campaign builds, ad-hoc analyses, and high-impact optimizations.
Collaborate effectively with cross-functional teams, including Client Services, Strategy, and Creative, to ensure seamless campaign execution.
Cultivate and maintain strong relationships with platform partners (e.g., Meta, Twitter, Snapchat, Google).
Oversee trafficking processes for Media Analysts, resolve issues, and guide the training and development of new and existing team members.
Foresee potential challenges, escalate appropriately and recommend solutions. Proactively identify and address execution roadblocks, and implement QA processes to ensure accuracy in budget management, pacing, brand safety, and adherence to legal, finance, and tracking requirements.
Proactively contribute to and lead internal discussions on campaign strategy, performance analysis, and optimization recommendations.
Prioritize daily tasks, meet deadlines, seek clarification, and continuously improve workflows.