Senior Paid Media Specialist

Lytx, Inc. • San Diego, CA

3d

About The Position

Lytx is looking for a Senior Digital Marketing Specialist to develop and launch campaigns for an industry leader in video telematics. The position plays a key role in defining digital marketing strategy that drives brand awareness, engagement, and measurable outcomes. You’ll use your digital marketing expertise to lead the creation of multi-channel digital campaigns touching paid search, advertising, email and social media. As the Senior Digital Marketing Specialist, you’ll work cross-functionally to execute the launch and continuous optimization of campaign tactics that propel the Lytx brand forward. This is an exciting opportunity for a marketer with drive to innovate across all digital channels with their finger on the pulse of market trends and marketing technologies.

Requirements

• 4-6 years of digital marketing experience, preferably in the technology or SaaS space
• Expertise in paid media strategies, including display, paid social, and search
• Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
• Experience in social media strategy and best practices

Nice To Haves

• Experience in web personalization and CRO tools (Mutiny) is a plus
• Experience with predictive intent tools (6sense, DemandBase) is a plus
• Proficiency in project management software (Asana, Trello) is a plus

Responsibilities

• Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey
• Build and execute digital marketing campaign strategy spanning paid media, email, and social media
• Nurture engaged prospects with email sequences, retargeting, and personalized web experiences
• Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations
• Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
• Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing
• Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed