Paid Media Specialist

Brio Water Technology•Glendale, CA

About The Position

The Paid Media Specialist is responsible for the daily management and execution of paid media campaigns across various platforms including Google Ads, Meta, TikTok, Pinterest, and Snapchat. This role involves building campaigns, launching creative, adjusting bids, reporting on performance, and identifying trends. The Specialist will work closely with the Senior Director to translate strategy into actionable campaigns that meet key performance indicators such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and revenue targets. This is an execution-focused role for an individual passionate about paid media, who will own channel performance, collaborate with the Creative team on ad briefs, and produce weekly performance recaps. The role emphasizes a fast-paced, iterative approach with a strong focus on data-driven decision-making and accountability to weekly performance metrics.

Requirements

2 to 4 years of hands-on paid media experience, ideally in eCommerce, DTC, or agency (client side preferred).
Fluent in Google Ads and Meta Ads Manager, with experience building campaigns from scratch, managing significant budgets, and deep platform knowledge.
Comfortable using Google Analytics (GA4) to build funnel views, isolate channels, and interpret metric changes.
Strong proficiency in Excel or Google Sheets, including pivot tables, VLOOKUP/XLOOKUP, and basic formulas.
Clear and concise writing skills for briefing creative teams, writing recaps, and explaining performance without jargon.
Self-starter mentality with the ability to move fast, proactively identify issues, and independently resolve them.

Nice To Haves

Experience running paid media for a DTC home goods, appliance, or subscription brand.
Familiarity with Shopify, Klaviyo, and the broader DTC technology stack.
Hands-on experience with TikTok Ads, Pinterest Ads, and affiliate programs.
Experience with tracking, pixels, server-side events, and basic attribution setups.
Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities

Build, launch, and optimize campaigns across Google Ads (Search, Shopping, PMax, YouTube), Meta, TikTok, Pinterest, and Snapchat.
Manage bids, budgets, audiences, creative rotations, and placements at the campaign and ad set level.
QA every launch, including tracking, UTMs, landing pages, creative dimensions, copy, and compliance.
Ensure spend pacing is on track across all channels daily.
Write clear creative briefs for the Creative team, specifying hook, message, proof point, CTA, format, and deadline.
Track creative performance by asset, identify fatigue, and maintain a consistent refresh cadence.
Collaborate with Creative and Engineering on landing page requests that align with ad intent.
Execute a structured testing calendar for creative, audience, landing page, and bidding tests with clear hypotheses and success metrics.
Launch at least one meaningful test per channel per week.
Document test results, share learnings, and discontinue underperforming tests.
Own the weekly paid media scorecard, reporting on spend, CAC, ROAS, conversion rate, and explaining performance changes.
Pull ad hoc reports using Google Analytics (GA4), ad platforms, and the company BI tool.
Translate data into clear, plain-language insights and performance stories.
Partner with the Senior Director on monthly plans, quarterly forecasts, and budget allocation.
Collaborate with CRM, Brand, and Merchandising teams to align paid campaigns with product launches, promotions, and lifecycle events.
Manage day-to-day communication with platform representatives to access betas, troubleshoot disapprovals, and request audits.