Digital Paid Media Specialist

Hillberg & Berk Careers

1d • Remote

About The Position

Hillberg & Berk, a Canadian owned, women-led, purpose driven jewellery brand, is looking for a Digital Paid Media Specialist who is equal parts creative thinker, analytical optimizer, and digital strategist to join their team. This role is for someone who loves diving into data, building full‑funnel campaigns, testing constantly, and bringing brand storytelling to life through performance channels. The ideal candidate is a hands‑on digital marketer in the early stages of their career with proven experience running paid campaigns directly in platforms like Google, Meta, Pinterest, and TikTok. They should enjoy both the art and science of marketing — creative problem‑solving, performance analysis, and continuous experimentation. The company thrives in a collaborative, values‑driven environment and seeks individuals who bring curiosity, initiative, and a growth mindset to their work. Hillberg & Berk is a customer and employee centric business with ambitious growth plans, focused on delighting customers, innovating products, growing the business and its people, and empowering women. The company is dedicated to providing an inclusive, diverse and equitable work environment representative of the communities in which they operate, while creating a culture where all employees can show up, participate and contribute as their authentic selves. This commitment applies to all candidates and employees regardless of their race, creed, religion, colour, sex, sexual orientation, marital status, family status, disability, gender identity or expression, physical size or weight, age, nationality, ancestry, or place of origin. Requests for accommodation can be made due to disability or any other protected characteristic at any time during the recruitment process by contacting People & Culture. H&B is not currently using any autoscoring features in their applicant tracking system. Applicants may be filtered from view based on their legal ability to work in Canada or availability to work the required working hours for the responsibilities of this role.

Requirements

• 2–5 years of digital marketing experience, with strong hands‑on execution in paid media platforms
• Comfort setting up campaigns, optimizing budgets, interpreting data, and reporting performance
• Strong analytical mindset with attention to detail
• Excellent communication and collaboration skills
• A desire to continually test, learn, and innovate

Nice To Haves

• Post‑secondary education in Business/Commerce preferred
• Experience in retail or product‑based environments is considered an asset

Responsibilities

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, TikTok, Pinterest, and emerging channels
• Build full‑funnel paid media strategies grounded in clear KPIs
• Analyze performance data to surface insights and drive improved ROAS, CPA, and client acquisition
• Conduct A/B tests on creative, messaging, and landing pages
• Partner with Marketing, Creative, and Digital teams to align storytelling, visuals, and brand voice
• Support content needs using tools like Canva
• Contribute to developing and optimizing an affiliate program
• Bring forward platform trends, competitive insights, and test‑and‑learn opportunities
• Help us live our culture by modeling H&B values every day

Benefits

• competitive bonus program
• benefits
• total rewards package

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level