Paid Media Specialist

People Inc • Stamford, CT

5d • Hybrid

About The Position

The Paid Media Specialist is responsible for planning, executing, optimizing, and analyzing paid media campaigns across search, social, and emerging digital platforms. This role partners with internal teams and clients to drive campaign performance, achieve business objectives, and deliver measurable results through ongoing optimization and data-driven decision-making. D/Cipher is People Inc.’s in-house media platform and activation team, fueled by the rich user engagement data of People Inc., the nation’s largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

• Bachelor's Degree in Business, Communications, Marketing, or related field (or equivalent experience).
• 1–3 years of proven experience in paid search and/or paid social media.
• Experience running paid ads on Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Google Ads, and other paid media platforms.
• Familiarity with tracking implementation, conversion pixels, UTM parameters, tag management, and basic HTML troubleshooting.
• Strong analytical, communication, and problem-solving skills with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Experience using platform reporting tools and campaign performance dashboards.
• Understanding of digital media KPIs like impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS, video completion rate, and engagement rate.

Nice To Haves

• Certifications in leading advertising and analytics platforms, such as Meta, LinkedIn, Google Ads, and Google Analytics.

Responsibilities

• Manage day-to-day paid search and paid social campaigns across multiple platforms.
• Build, launch, monitor, and continuously optimize social and search campaigns to maximize efficiency, engagement, and conversion performance.
• Perform quality control of creative assets and ad tags.
• Manage bids, budgets, keywords, ad copy, reporting, optimization, and cross-functional collaboration.
• Develop recommendations and strategies to meet client goals and RFP requirements.

Benefits

• medical
• dental
• vision
• prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• a generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• pet insurance
• accident, critical and hospital indemnity health insurance coverage
• life and disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level