Paid Media Specialist

Bright Horizons Family Solutions•Newton, MA

1d•$72,000 - $80,000•Hybrid

About The Position

The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across search, social and other digital channels. This role is focused on driving qualified leads and efficient customer acquisition through data-driven analysis, in-platform campaign management, and ongoing testing. The ideal candidate is analytical, detail-oriented, and comfortable translating performance data into actionable recommendations that improve campaign results. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

Bachelor's Degree in marketing, business, communications or a related field
In lieu of a degree, an additional 3 years of experience may be considered
3 years in paid media, digital marketing, or performance marketing

Nice To Haves

Hands-on experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus
Strong analytical skills with experience using Google Analytics 4 and Excel
Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices
Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages
Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines
Strong communication skills
Experience working with agency partners or cross-functional teams is a plus

Responsibilities

Support and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform.
Collaborate with creative team to concept assets, manage delivery and identify iterations and testing opportunities
Partner with agencies, 3rd party vendors and internal teams to innovate, test, and scale marketing tactics
Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive acquisition
Analyze and report on key performance metrics, providing actionable insights and recommendations
Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities