Paid Media Specialist

Wasserman • Encinitas, CA

11d • Hybrid

About The Position

We’re looking for a Paid Media Specialist who’s ready to dive into the world of paid media, with a focus on programmatic advertising and campaign analytics. If you’re detail-oriented, organized, and eager to build hands-on experience in digital media buying, this is your opportunity to grow with an industry leader. This role is based in our Encinitas, CA office, and we’re seeking someone local.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 1–3 years of experience working within paid media platforms such as Google Ads, Meta Ads, or a DSP (Basis experience a plus).
• Strong analytical mindset with high attention to detail and comfort working with performance metrics and large datasets.
• Proficiency in Excel/Google Sheets (pivot tables, basic formulas, graphs/charts).
• Excellent organizational, project management, and time management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Interest in learning advanced programmatic media buying, pacing and optimization skills.
• Strong interpersonal and communication skills with the ability to build and maintain positive relationships with clients and publisher partners.
• Familiarity with reporting dashboards (TapClicks preferred) & project management tools (Asana preferred).
• Ability and willingness to work onsite in the Encinitas office at least three (3) days per week.

Nice To Haves

• Knowledge of or interest in the golf and action sports industries is a plus.

Responsibilities

• Plays an integral role in the execution, optimization, and performance reporting of multi-channel paid media campaigns.
• Responsible for supporting campaign setup, creative trafficking, pacing analysis, ongoing optimizations, and client reporting across a variety of digital channels, with a strong emphasis on programmatic media buying within DSP platforms.
• Build, maintain, and analyze weekly, monthly, and quarterly client performance reports across multiple paid media channels, including Programmatic, OTT/CTV, Meta Paid Social, Google Paid Search, Google PMAX, Google Demand Gen, YouTube, and Publisher-Direct campaigns.
• Monitor cross-channel campaign pacing, budget delivery, and overall performance to ensure campaigns meet KPIs and client goals.
• Assist with campaign setup, trafficking, QA, and launch management across Meta, Google Ads, DSP platforms, and publisher partners.
• Track, document, and communicate optimization recommendations and performance insights.
• Conduct thorough QA checks on creative assets, targeting parameters, tracking, and campaign settings prior to launch.
• Stay current on emerging paid media trends, platform updates, consumer behavior shifts, and creative best practices to proactively identify new opportunities for clients.
• Support paid media strategy development by identifying optimization opportunities, surfacing insights, and contributing recommendations that drive client performance and business goals.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more.
• Commuter Benefits: Access support for travel and commuting needs, where available.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level