Paid Media Specialist

Vendasta•Corman Park No. 344, SK

About The Position

At Vendasta, we’re leading the AI revolution from right here in Saskatoon—and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers—and keep them. We’re proud to share that Vendasta has officially been named one of Canada’s Most Admired Corporate Cultures for 2025! We’re looking for a Paid Media Specialist who is energized by operationalizing AI and automation to elevate digital advertising execution and performance across Vendasta’s growing Partner ecosystem and excited to contribute to AI-powered features that enhance our platform. In this role, you’ll play a key part in helping small and medium-sized businesses succeed—while shaping the future of AI for local economies.

Requirements

2+ years’ experience managing paid digital ad campaigns (Google, Meta).
Solid understanding of digital advertising platforms (e.g., Google Ads, Meta Ads Manager, Bing Ads), including campaign structures, targeting options, and bidding strategies.
Working knowledge of ad-serving technologies, conversion tracking (e.g., Google Tag Manager, Meta Pixel), and attribution models.
Familiarity with ad policy guidelines across platforms and ability to identify common compliance issues.
Proficiency using generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) for ad copywriting, performance summaries, and strategic ideation.
Experience executing predefined AI workflows (e.g., audience segmentation, ad creative suggestions, budget allocation recommendations).
Ability to test, compare, and provide structured feedback on AI-generated copy or targeting outputs.
Familiarity with prompt iteration: modifying, refining, and selecting prompts to achieve more relevant ad outputs.
Understanding of AI tool limitations and the importance of human oversight for ethical and brand-safe content.
Comfort working in an agile, experimental environment.
Comfortable reading and interpreting campaign metrics such as ROAS, CPA, CTR, conversion rate, and quality score.
Ability to spot performance trends or outliers and raise them proactively to a senior specialist or manager.
Experience using Google Analytics, Looker Studio, or platform-native dashboards to visualize ad performance.
Exposure to AI-driven analytics tools (e.g., Adzooma, Opteo, Madgicx) for insight generation or summary reporting.
Strong communication skills for articulating campaign decisions, insights, and AI rationale to peers or partners.
Ability to communicate clearly and effectively in written and verbal formats.
Willingness to share AI usage tips or discoveries with peers and contribute to internal prompt libraries.
Ability to follow structured QA checklists, SOPs, and workflow documentation.
Comfort working cross-functionally with marketing ops, product teams, and fulfillment peers.

Nice To Haves

Bachelor’s degree in Communications, Marketing, Business or related field preferred.
Basic knowledge of HTML, UTM parameters, and dynamic URL tracking is an asset.

Responsibilities

Launch, manage, and optimize paid ad campaigns using AI-enhanced workflows across Google Ads, Bing, Facebook, and Instagram, using Vendsta’s proprietary platforms, like MatchCraft, as well as other external channels.
Use AI tools for campaign forecasting, keyword expansion, audience targeting, and real-time recommendations.
Execute A/B tests using machine-generated insights and performance signals.
Operate within and iterate on existing AI workflows (e.g., ad copy generation, bid optimization, reporting automation).
Develop and refine prompt templates that enhance output quality and relevance from AI tools.
Contribute to model training or fine-tuning initiatives (where applicable) to improve advertising outcomes.
Promote responsible and ethical AI use across campaign touchpoints.
Generate compelling ad creatives and copy using AI tools aligned with performance goals and brand guidelines.
Translate large performance datasets into visual reports and actionable insights using AI-driven analytics tools.
Communicate campaign performance and AI-driven insights to internal and Partner stakeholders.
Work cross-functionally with Digital Ads Specialists, AI R&D, and Product to deploy scalable AI advertising tools.
Share learnings and improvements on AI usage with teammates to foster shared AI fluency.
Contribute to the documentation of AI best practices, testing protocols, and training resources.