Paid Media Specialist

David Weekley Homes•Houston, TX

6h•Onsite

About The Position

David Weekley Homes is seeking a Paid Media Specialist to join the Marketing and Communications team at their Houston headquarters. This role involves coordinating the day-to-day management of various Paid Media efforts, including Paid Social Media Marketing, Display/Video Advertising, SEM/Paid Search campaigns, Direct Mail, and Paid Email Marketing Campaigns, as well as general Digital Marketing. The specialist will collaborate with internal customers and vendors to develop and implement media strategies, facilitate communications, and track, report, and analyze website analytics, marketing initiatives, and campaigns. A key part of the role is to execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid media efforts. The position also requires coordinating with third-party sites for home listings syndication, conducting vendor research for digital marketing and analytics tools, and supporting SEO efforts by working with development, editorial, and marketing teams to ensure best practices are implemented and content creation is optimized. David Weekley Homes is recognized by Fortune Magazine as one of the "100 Best Companies to Work For" 20 times and is one of the largest private home builders in America.

Requirements

2-4 years marketing experience within an agency or internal marketing department
Experience managing projects and campaigns and effectively communicating with internal or external clients/customers
Advanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft Excel
Solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in social ads, display advertising, SEO/ SEM, and other paid media tactics
Bachelor’s degree in Computer Science, Marketing, or General Business

Nice To Haves

Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plus
Strong problem-solving abilities, ability to think creatively
Excellent communication skills
High level of curiosity and the ability to conduct in-depth research
Ability to analyze data, draw conclusions and recommend actions
High level of creativity
Customer-oriented attitude with a strong sense of urgency and constant follow-up
Ability to accept constructive criticism
Willingness to research and learn new technology

Responsibilities

Coordinate day to day management of Paid Media efforts, including: Paid Social Media Marketing, Display/Video Advertising, SEM/Paid Search campaigns, Direct Mail, Paid Email Marketing Campaigns, Digital Marketing
Collaborate with internal customers and vendors to develop and implement proven media strategies
Facilitate communications with our internal team members and vendors
Track, report, and analyze website analytics, marketing initiatives, and campaigns
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media efforts
Coordinate with 3rd party and other sites in which we syndicate home listings
Conduct vendor research for digital marketing and analytics tools
Support SEO efforts including, working with the development team to ensure SEO best practices and recommendations are properly implemented on newly developed code and working with editorial and marketing teams to drive SEO in content creation and content programming