Paid Media Specialist

RPM Living • Phoenix, AZ

1d • Hybrid

About The Position

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Position Summary We are searching for a skilled paid specialist to transform our paid marketing campaigns. In this role, you will be required to set up and manage our paid search marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions. To ensure success as a paid specialist, you should be experienced at designing, buying, and managing paid search and paid social marketing campaigns for properties. A top-notch paid specialist will be able to identify and execute from data insights as well as following Fair Housing Laws.

Requirements

• A Bachelor's degree in marketing, information technology, or digital marketing
• At least two years experience as a paid search marketer or in the paid search space
• A thorough working knowledge of demand-side platforms
• A detailed understanding of practically applying PPC marketing principles
• Data and web metrics analytical skills
• Collaborative mindset and a team player
• Passionate about marketing and search marketing
• Driven to achieve results and make an impact

Nice To Haves

• Certification as a PPC specialist or paid search specialist is beneficial

Responsibilities

• Meeting with clients to determine their goals and budget
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes
• Brainstorming ideas for marketing campaigns and paid advertising
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers
• Creating and managing search engine marketing campaigns
• Monitoring and analyzing web analytics and campaign performance
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
• Identifying and presenting new avenues of paid advertising to clients
• Utilizing demand-side RTP platforms to promote adverts and campaigns
• Ensuring a positive ROI on client spending and PPC ad campaigning

Benefits

• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees