Paid Media Specialist

Disability Law Group•Troy, MI

10h

About The Position

Support all paid media efforts for Disability Law Group (DLG) and Michigan Accident Attorneys (MAA), with a strong focus on media buying, performance optimization, and data-driven decision-making.

Responsibilities

Manages and optimizes all in-house paid advertising campaigns, including: Google Search Ads Google Local Service Ads (LSAs) Meta Ads (Facebook and Instagram) TikTok Ads
Supports and tests experimental marketing channels such as influencer partnerships, Reddit ads, TV streaming ads, and other emerging platforms
Works closely with Crisp to monitor and suggest changes based on results to Social Stack and TV Streaming campaigns
Oversees day-to-day campaign performance, including pacing, budgets, and creative testing
Continuously analyzes results and makes data-informed adjustments to improve performance and efficiency
Identifies opportunities to scale high-performing campaigns and pause or refine underperforming ones
Improves data attribution across platforms to better understand lead sources and performance
Works closely with internal teams and tools (e.g., CRM, analytics platforms) to ensure accurate tracking
Works with LawRuler as needed to ensure accurate data attribution from all marketing channels
Helps identify gaps in tracking and recommends solutions to improve reporting accuracy
Pulls and analyzes monthly performance reports across all paid channels
Provides clear insights and recommendations based on campaign data
Supports leadership with performance summaries, trends, and ROI analysis
Collaborates with Ale to align ad creative
Provides input on creative testing, audience targeting, and campaign structure
Supports broader marketing strategy through performance insights and data analysis