Paid Media Specialist

Floowi • Weston, FL

14h • Remote

About The Position

We’re seeking a Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms. This role focuses on scaling performance, improving key metrics, and collaborating closely with creative teams to deliver high-impact campaigns for fast-growing consumer brands.

Requirements

• 4–7 years of experience in paid media, social media advertising, or media buying (preferably in e-commerce or CPG brands)
• Strong experience with Meta Ads, TikTok Ads, Google Ads, and YouTube
• Proven ability to manage large budgets and achieve strong ROAS
• Proficiency with Google Analytics, Shopify, and ad platform dashboards
• Strong understanding of full-funnel advertising strategies
• Experience collaborating with creative teams on ad concepts and briefs
• Highly analytical, detail-oriented, and results-driven
• Strong organization, time management, and communication skills
• Ability to adapt quickly and stay up to date with trends and new strategies

Nice To Haves

• Certifications in Meta Ads or Google Ads
• Familiarity with email marketing, SMS, push notifications, or other channels
• Experience managing seasonal campaigns or product launches in CPG brands

Responsibilities

• Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms
• Develop strategies to scale campaigns and maximize ROAS
• Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics
• Run A/B tests across creatives, audiences, and landing pages
• Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
• Analyze campaign data using tools like Google Analytics and ad platforms
• Provide clear, data-driven insights and recommendations to improve performance
• Stay updated on platform changes, trends, and new opportunities
• Monitor competitors and identify new strategies to stay competitive

Benefits

• Full-time remote role in a fast-paced, performance-driven environment
• Opportunity to work with innovative and growing consumer brands
• High ownership and impact on campaign performance and growth
• Collaborative team across creative, marketing, and analytics

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed