Paid Media Specialist

CrossCountry Mortgage, LLC•Cleveland, OH

About The Position

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture. A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down. CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program. The Paid Media Specialist is responsible for the direct setup, execution, and optimization of paid media campaigns that drive qualified mortgage leads for CrossCountry Mortgage’s corporate strategic marketing initiatives and retail Loan Officers. This role manages full-funnel marketing programs primarily across digital channels, with occasional integration of direct mail and out-of-home (OOH) to build awareness, drive consideration, and generate leads. The Paid Media Specialist configures, launches, and optimizes campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), programmatic partners, and other performance channels, coordinating efforts across channels to create effective multi-channel programs. Using internal and third-party data, the Paid Media Specialist curates and refines target audiences to improve reach, engagement, and conversion across national and local markets. This role is Loan Officer–facing and collaborates closely with internal teams, external partners, and Loan Officers to scale programs that support both corporate initiatives and individual LO marketing, with a focus on measurable ROI and continuous optimization.

Requirements

2+ years of direct experience managing paid digital campaigns with a focus on lead generation.
Experience working with Google Ads, Meta Ads Manager, and programmatic platforms.
Experience with conversion-focused campaigns, including lead forms, landing pages, retargeting, and multi-channel campaigns (digital, direct mail, OOH).
Experience analyzing performance and making data-driven optimizations to improve ROI and lead quality.
Experience supporting local, multi-location, or Loan Officer–facing campaigns.
Advanced understanding of audience targeting, bidding strategies, and A/B testing.
Skilled in campaign setup, QA, tracking, pixels, and analytics tools such as Google Analytics.
Excellent organizational, communication, and cross-team collaboration skills.
Detail-oriented with a focus on accuracy, measurement, and continuous optimization.

Nice To Haves

Experience in mortgage, financial services, or other regulated industries, preferred.

Responsibilities

Set up, launch, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic partners, and other performance channels.
Implement targeting strategies using geographic and intent data.
Partner with Loan Officers and branch teams to support campaigns aligned with local markets, specialties, and growth goals.
Monitor campaign budgets, performance, and execute optimizations based on campaign goals.
Work closely with the finance team to support payment and reconciliation of marketing expenses.
Conduct QA on campaign setup, tracking, pixels, conversion tracking, and lead routing integrations.
Continuously optimize campaigns, including A/B testing across creative, messaging, targeting, and landing pages.
Analyze campaign results, provide actionable insights, and recommend adjustments to improve performance.
Maintain reporting dashboards and collaborate with reporting teams to measure campaigns against KPIs.
Partner with creative teams to develop high-performing ad creative, landing pages, and lead capture experiences.
Collaborate with vendors and platform partners supporting paid media initiatives.
Ensure campaigns comply with mortgage and financial services regulatory requirements.
Collaborate with marketing leadership to identify opportunities to scale successful campaigns and improve acquisition performance.